Sonal Choithani

Sharpshooter
DISC Type : DC

Group Chief Brand & Communications Officer at Vedanta Group

Delhi, India

Overview

Sonal Choithani is the Group Chief Brand & Communications Officer at Vedanta, bringing over two decades of expertise in corporate communications, marketing, and brand strategy. An MBA graduate, she is recognized for her ability to build corporate reputation and leverages skills across digital media, PR, and ESG narratives.

Sonal shows a keen interest in arts and culture, actively promoting and participating in events like the Jash-e-Rekhta and Jaigarh festivals. Her focus also extends to sustainability, evidenced by her certification in Energy Transition and Net Zero, aligning her professional responsibilities with broader societal topics.

Uniquely, she combines her communications leadership with direct industry governance as a Board Member at Talwandi Sabo Power Ltd, Punjabs largest power plant.

Personality Overview

Precise But Practical

ROI Driven

Thorough Evaluator

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Brand Storytelling
Her social media highlights creative campaigns like "Dastaan-e-Metals" at cultural festivals, showcasing her focus on building engaging brand narratives.
ESG & Sustainability
Holds a certificate in Energy Transition and leverages ESG communication narratives in her role, indicating a strong professional and personal interest in sustainability.
Corporate Reputation
Her entire career is focused on building and managing corporate reputation through strategic brand building, public relations, and stakeholder communication.

Media Appearances

Sonal Choithani appointed Group Chief Brand & Communications Officer at Vedanta Group. Featured in Exchange4Media

See Now

Work History

7-2025
Group Chief Brand & Communications Officer at Vedanta Group
7-2024 - 7-2025
Chief Brand & Communications Officer and Head of Market Development at Hindustan Zinc
1-2019 - 6-2024
Chief Brand & Communications Officer at Vedanta Limited - Aluminium Business
4-2016 - 12-2018
Associate Director - Communications & CSR at Fidelity International
4-2014 - 3-2016
Senior Manager, Marketing and Communication at United Technologies

Education

1997 - 1999
Master of Business Administration (MBA) from Devi Ahilya Vishwavidyalaya, Indore
1994 - 1997
Bachelor of Science - BS from Bhopal University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Delhi, India Job Level : Leadership Designation : Group Chief Brand & Communications Officer at Vedanta Group
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Insights For Selling To Sonal

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonal is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sonal

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sonal move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sonal take some risk or not?

  • The risks don’t matter much to them.

You And Sonal

Personality Compatibility


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