Sonal Peshavaria Patel

Examiner
DISC Type : cs

Senior Ecommerce Manager at Trinny London

United Kingdom

Overview

Sonal Peshavaria Patel is a Senior Global Ecommerce Manager at Trinny London, with deep expertise in the beauty industry. Her career includes online management roles at major brands like Bobbi Brown, Estée Lauder, and LOréal. She holds a Masters degree in Marketing Communications from the University of Westminster.

Based on her social media activity, Sonal appears to have an appreciation for her cultural and spiritual heritage, as indicated by a post she shared referencing the Hindu deity Ganesha.

She has built a specialized career focused exclusively on the digital and ecommerce sector for premier cosmetic companies.

Personality Overview

Status Quo Seeker

Process Oriented

Tough To Convince

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Global Ecommerce
Her current title is Senior Ecommerce Manager, Global at Trinny London, building on past international digital roles at major cosmetics firms.
Digital Beauty Strategy
Her entire career path has been dedicated to managing the online presence and sales for iconic beauty brands like L'Oréal and Estée Lauder.
Luxury Brand Building
[Predicted] She has consistently worked with premium cosmetics companies, suggesting a focus on growing high-end brands in the digital space.

Media Appearances

Sonal has no verified media appearances

Work History

4-2025
Senior Ecommerce Manager at Trinny London
1-2022 - 5-2025
Online Manager at Bobbi Brown Cosmetics
7-2017 - 5-2025
Online Manager at Origins | Estée Lauder Companies
2-2017 - 6-2017
International Digital Manager at L'Oréal Group - The Body Shop
9-2014 - 2-2017
Senior Digital Executive at Clarins Group

Education

2009 - 2010
Masters in Marketing Communications from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Middle Designation : Senior Ecommerce Manager at Trinny London
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Insights For Selling To Sonal

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonal is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sonal

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sonal move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sonal take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sonal

Personality Compatibility


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