Sonali Sehgal is the Co-Founder of Sideways Consulting, a creative problem-solving agency. Before this, she spent over 14 years at Ogilvy as a Senior Vice President, where she managed major accounts like Cadbury. At Sideways, she is responsible for running the companys crucial business functions, applying creative thinking beyond traditional advertising.
Described by colleagues as frank, honest, and possessing great energy, Sonali is known to be sociable and happy-go-lucky. Outside of her professional life, she has a strong interest in art and enjoys visiting museums, sharing this passion with her business partner.
Sonali continues a family legacy in advertising; her father is the renowned industry veteran Ram Sehgal.