Isha Patel

Sharpshooter
DISC Type : DC

Brand and Strategy (Consultant) at Freelance

Mumbai, Maharashtra, India

Overview

Isha Patel is a creative consultant and design educator specializing in brand strategy and human-centered design. With an MA and MBA from London universities, she teaches at top Indian design schools like ATLAS SkillTech and UID. People who have worked with her describe her as dedicated, passionate, and an amazing colleague.

Originally from Mumbai, Isha is an avid traveler who is fascinated by people-watching and understanding human behavior across different cultures. This interest fuels her empathy-driven approach to both her professional work and her mentorship, and she balances her career with freelance projects and travel.

She was recently appointed President of the Association of Designers of India (ADI) Mumbai Chapter for a two-year term.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication.

Topics They Care About

Design Education
Passionate about bridging the gap between academia and industry, she mentors students at several top Indian design universities, focusing on strategic thinking and professional skills.
Human-Centered Design
Driven by empathy and a fascination with decoding human behavior, she applies a human-centered approach to her branding and strategy work.
SME Branding
Authored a publication on the challenges of designing brand-led cultures specifically for small and medium-sized enterprises (SMEs).

Media Appearances

Isha has no verified media appearances

Work History

1-2024
Brand and Strategy (Consultant) at Freelance
1-2025
Visiting Faculty at ATLAS SkillTech University
1-2024
Adjunct Faculty at Unitedworld Institute of Design (UID)
1-2024
Visiting Faculty at Self-employed
4-2024 - 9-2024
Consultant Brand, Content & Product Manager at Corporate Gurukul

Education

2017 - 2018
Master of Arts - MA from Brunel University of London
1-2022 - 1-2023
Master of Business Administration - MBA from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 1 Location : Mumbai, Maharashtra, India Job Level : Junior Designation : Brand and Strategy (Consultant) at Freelance
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Insights For Selling To Isha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isha is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Isha

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Isha move?

  • If convinced, they can reach decisions quite fast.
  • Can Isha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Isha

Personality Compatibility


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