Sonam Aswal

Trailblazer
DISC Type : ID

Head of Business Development (Global) at Hiver

Delhi, India

Overview

Sonam Aswal is the Head of Global Business Development at Hiver, specializing in B2B SaaS pipeline growth and leading SDR teams. With a Bachelor of Technology, she has a proven track record of scaling operations and contributing to significant company funding rounds. Colleagues describe her as hardworking, reliable, and forward-thinking.

Personality Overview

Values Relationships

Friendly But Fast

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  A combination of speed and relationship gets the best response from them. They are more likely to accept new and exciting technologies.

Topics They Care About

SDR Team Building
Actively hiring and leading Sales Development Representative teams for the North American market, having hired and trained over 100 SDRs in her career.
Global Market Expansion
Her roles show a clear progression from managing APAC and EMEA to her current global leadership position at Hiver, focusing on international growth.
AI-Powered SaaS
Her career is centered around AI solutions, from her previous role at Leena AI (HR tech) to her current position at Hiver (customer service platform).

Media Appearances

Sonam has no verified media appearances

Work History

8-2025
Head of Business Development (Global) at Hiver
6-2024 - 7-2025
Director, Business Development (North America, EMEA and APAC) at Leena AI
1-2023 - 6-2024
Director, Business Development (APAC and EMEA) at Leena AI
1-2022 - 1-2023
Director, Business Development (APAC) at Leena AI
12-2019 - 1-2022
Business Development Manager (APAC) at Leena AI

Education

2011 - 2015
Bachelor of Technology - BTech from Lovely Professional University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Delhi, India Job Level : Mid-senior Designation : Head of Business Development (Global) at Hiver
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Insights For Selling To Sonam

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonam is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sonam

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sonam move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sonam take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sonam

Personality Compatibility


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