Sonduren Fanarredha

Pioneer
DISC Type : DIS

Director of Product Marketing - Finance & IT Solutions at Paylocity

Toronto, Ontario, Canada

Overview

Sonduren has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Sonduren has no verified topics they care about

Media Appearances

Sonduren has no verified media appearances

Work History

10-2024
Director of Product Marketing - Finance & IT Solutions at Paylocity
11-2023 - 10-2024
Sr. Director of Product Marketing at Airbase
11-2020 - 11-2023
Director of Product Marketing at Airbase
5-2019 - 11-2020
Product Marketing Lead at Kira Systems
12-2018 - 5-2019
Senior Product Marketing Manager, Global Quality & Supplier at Intelex Technologies

Education

2010 - 2014
Bachelor of Accounting (Honours) from Brock University
2008 - 2010
Accounting and Business/Management from Mohawk College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Product Marketing - Finance & IT Solutions at Paylocity
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Insights For Selling To Sonduren

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonduren is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sonduren

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sonduren move?

  • They are generally fast movers and can take quick decisions
  • Can Sonduren take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sonduren

Personality Compatibility


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