Sonia Aslam (MCMI ChMC)

Initiator
DISC Type : Di

Head of Busines Intelligence & Analytics - Commercial at Virgin Media O2

London, England, United Kingdom

Overview

Sonia Aslam is an enterprise AI and data transformation leader with over 15 years of experience at firms like Virgin Media O2 and EY. She specializes in turning data environments into commercial growth and has a track record of creating hundreds of millions in value. Sonia holds an MBA from The University of Chicago Booth School of Business.

Sonia is a passionate Diversity & Inclusion advocate, recently speaking at her sons school about shared values across different faiths to foster community and understanding. She is a public speaker, qualified life coach, and NLP Practitioner, reflecting a deep interest in both professional and personal development.

Interesting fact: Alongside her work in data, Sonia is interested in the intersection of investing, art, and timeless craftsmanship, seeing parallels in how value is created.

Personality Overview

Confident

Risk-Accepting

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Enterprise AI Strategy
Her career is focused on architecting and executing complex data and AI transformations for major brands like Virgin Media O2, EY, and Vodafone to drive business value.
Data-Driven Value
She has a proven track record of using data intelligence to deliver significant financial outcomes, including revenue growth, profitability turnarounds, and major cost optimizations.
D&I Advocacy
Identifies as a D&I Advocate and actively engages in community discussions, such as speaking about shared values across different faiths at her son's school.

Media Appearances

Sonia has no verified media appearances

Work History

11-2024
Head of Busines Intelligence & Analytics - Commercial at Virgin Media O2
1-2022 - 11-2024
Business Consulting - Data Transformation Architecture at EY
2015 - 2021
Senior Manager, Data and Analytics Group Transformation at Vodafone
2014 - 2015
Service Transition - Senior Project Manager at IPsoft
2013 - 2014
Global Senior Project Manager & PMO - Data and Analytics at Nielsen

Education

11-2025 - 4-2026
Artificial intelligence Business transformation & Human Capability from MIT Sloan School of Management
6-2009 - 9-2010
MBA from The University of Chicago Booth School of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Busines Intelligence & Analytics - Commercial at Virgin Media O2
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sonia

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sonia take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sonia

Personality Compatibility


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