Sonia Aslam (MCMI ChMC) in

Sonia Aslam (MCMI ChMC)

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Head of Busines Intelligence & Analytics - Commercial at Virgin Media O2
📍 London, England, United Kingdom

Sonia Aslam is an enterprise AI and data transformation leader with over 15 years of experience at firms like Virgin Media O2 and EY. She specializes in turning data environments into commercial growth and has a track record of creating hundreds of millions in value. Sonia holds an MBA from The University of Chicago Booth School of Business.

Sonia is a passionate Diversity & Inclusion advocate, recently speaking at her sons school about shared values across different faiths to foster community and understanding. She is a public speaker, qualified life coach, and NLP Practitioner, reflecting a deep interest in both professional and personal development.

Interesting fact: Alongside her work in data, Sonia is interested in the intersection of investing, art, and timeless craftsmanship, seeing parallels in how value is created.

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Experience
21 Years
Current Role
Head of Busines Intelligence & Analytics - Commercial
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sonia cares about

Enterprise AI Strategy
Her career is focused on architecting and executing complex data and AI transformations for major brands like Virgin Media O2, EY, and Vodafone to drive business value.
Data-Driven Value
She has a proven track record of using data intelligence to deliver significant financial outcomes, including revenue growth, profitability turnarounds, and major cost optimizations.
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Career

Work history

11-2024
Head of Busines Intelligence & Analytics - Commercial
Virgin Media O2
1-2022 - 11-2024
Business Consulting - Data Transformation Architecture
EY
2015 - 2021
Senior Manager, Data and Analytics Group Transformation
Vodafone
2014 - 2015
Service Transition - Senior Project Manager
IPsoft
2013 - 2014
Global Senior Project Manager & PMO - Data and Analytics
Nielsen
In the press

Media appearances

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Education
11-2025 - 4-2026
Artificial intelligence Business transformation & Human Capability
MIT Sloan School of Management
6-2009 - 9-2010
MBA
The University of Chicago Booth School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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