Sonia Bonnici in

Sonia Bonnici

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GM Talent at affix
📍 Greater Melbourne Area, Australia

Sonia Bonnici is the GM of Talent at affix, bringing 20 years of experience in talent acquisition for tech start-ups and scale-ups. With a Graduate Certificate in HRM from Monash University, she focuses on creating exceptional hiring experiences. Colleagues describe her as perceptive, transparent, and highly ethical.

Sonia is passionate about the power of professional community and networking. As an alumna of The Community Cohort, she actively advocates for building meaningful connections and creating supportive networks to foster growth and share knowledge among peers.

Unique fact: While at 99designs, she tripled the product delivery teams in 18 months and increased the representation of women engineers to 40%.

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Experience
22 Years
Current Role
GM Talent
Job Level
Senior
Location
Greater Melbourne Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sonia cares about

Scaling Tech Teams
Specializes in scaling teams for tech start-ups, with a track record of tripling product delivery teams and supporting founders through rapid growth phases.
Employer Branding
Identifies as an "Employer Branding Storyteller, " focusing on creating exceptional experiences to attract top talent and redefine recruitment best practices.
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Career

Work history

7-2022
GM Talent
affix
12-2020 - 6-2022
Head of Embedded Solutions at affix | Partnering with 99designs
99designs
11-2015 - 6-2022
Head of Talent
affix
6-2015 - 11-2015
Internal Recruitment Consultant
AustralianSuper
11-2009 - 5-2015
HR Recruitment Executive
Talent2
In the press

Media appearances

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Education
2006 - 2007
Graduate Certificate in HRM
Monash University
1995 - 1998
Bachelor of Health Sciences
Victoria University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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