Sonia Bonnici

Questioner
DISC Type : c

GM Talent at affix

Greater Melbourne Area, Australia

Overview

Sonia Bonnici is the GM of Talent at affix, bringing 20 years of experience in talent acquisition for tech start-ups and scale-ups. With a Graduate Certificate in HRM from Monash University, she focuses on creating exceptional hiring experiences. Colleagues describe her as perceptive, transparent, and highly ethical.

Sonia is passionate about the power of professional community and networking. As an alumna of The Community Cohort, she actively advocates for building meaningful connections and creating supportive networks to foster growth and share knowledge among peers.

Unique fact: While at 99designs, she tripled the product delivery teams in 18 months and increased the representation of women engineers to 40%.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Scaling Tech Teams
Specializes in scaling teams for tech start-ups, with a track record of tripling product delivery teams and supporting founders through rapid growth phases.
Employer Branding
Identifies as an "Employer Branding Storyteller, " focusing on creating exceptional experiences to attract top talent and redefine recruitment best practices.
Diversity in Tech
Demonstrated a commitment to diversity by significantly increasing the representation of women engineers in previous roles.

Media Appearances

Sonia has no verified media appearances

Work History

7-2022
GM Talent at affix
12-2020 - 6-2022
Head of Embedded Solutions at affix | Partnering with 99designs at 99designs
11-2015 - 6-2022
Head of Talent at affix
6-2015 - 11-2015
Internal Recruitment Consultant at AustralianSuper
11-2009 - 5-2015
HR Recruitment Executive at Talent2

Education

2006 - 2007
Graduate Certificate in HRM from Monash University
1995 - 1998
Bachelor of Health Sciences from Victoria University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Melbourne Area, Australia Job Level : Senior Designation : GM Talent at affix
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sonia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sonia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sonia

Personality Compatibility


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