Sonia Kriz

Observer
DISC Type : ic

Co-Founder at PulpFixin

Berkeley, California, United States

Overview

Sonia Kriz is a seasoned leader with approximately 30 years of experience in biotech, specializing in BioAutomation and engineering. After a long career at Life Technologies, she co-founded PulpFixin and founded EcoLibrium Compostable Products, focusing on creating novel, environmentally friendly products to reduce plastic consumption in the biotech industry.

Describing herself as a full-time nature lover, Sonia is deeply passionate about environmentalism. She dedicates time to volunteering as a community builder for Ridwell, which aligns with her mission to create products that work in harmony with the natural environment. Her education includes a Bachelor of Science from California Polytechnic State University-San Luis Obispo.

An innovative product she developed was recently honored with a spotlight for "product of the year" at SLAS Europe.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Sustainable Biotech
Co-founded PulpFixin to create eco-friendly lab products and reduce the biotech industry's reliance on single-use plastics.
Environmental Conservation
Expresses a deep commitment to nature, aiming to build products that work in concert with the environment and describing herself as a "full time Nature Lover".
Product Innovation
After years of development, one of her recent products was recognized as "product of the year" at SLAS Europe, showcasing a passion for bringing new concepts to life.

Media Appearances

Sonia has no verified media appearances

Work History

9-2024
Co-Founder at PulpFixin
2-2024
Ridwell Community Builder- Volunteer at Ridwell
7-2022
Founder and CEO at EcoLibrium Compostable Products, LLC
1-2018 - 3-2022
BioAutomation Senior Group Leader, Engineering Dept at Life Technologies
1-2010 - 1-2018
BioAutomation Manager/Associate Director, Engineering Department for Oligonucleotide Manufacturing at Life Technologies

Education

Bachelor of Science - BS from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 20 Location : Berkeley, California, United States Job Level : Leadership Designation : Co-Founder at PulpFixin
URL has been copied!

Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sonia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sonia take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sonia

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.