Sonia Leal in

Sonia Leal

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Subdirector productos pyme at AFIRME Grupo Financiero
📍 Mexico

Sonia Leal is the Deputy Director of SME Products at AFIRME Grupo Financiero, with extensive experience in developing and managing SME credit products. Her career includes management roles at BanRegio and Banorte, where she honed her expertise in financial product policy, sales training, and portfolio management. She is a graduate of Universidad Autónoma de Nuevo León.

Based on her professional interests and social media activity, Sonia appears to value teamwork and achieving collective goals. She follows leading institutions like Boston Consulting Group and Tecnológico de Monterrey, indicating a keen interest in business strategy and higher education.

Her academic background is in International Relations and National Security Studies, a unique foundation for her career in finance.

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Experience
25 Years
Current Role
Subdirector productos pyme
Location
Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sonia cares about

SME Financing
Her entire career has been dedicated to managing and developing credit and card products for the SME segment across multiple financial groups.
Financial Product Development
She has consistently been responsible for creating product policies, sales campaigns, and training materials for the commercial network.
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Career

Work history

12-2021
Subdirector productos pyme
AFIRME Grupo Financiero
7-2012 - 12-2021
Gerente de Producto Pyme
AFIRME Grupo Financiero
5-2008 - 10-2010
Gerente de área
BanRegio
3-2005 - 5-2008
Gerente de área
Grupo Financiero Banorte
3-2001 - 3-2005
Asistente de dirección
Grupo Financiero Banorte
In the press

Media appearances

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Education
1997 - 2001
Relaciones internacionales y estudios sobre seguridad nacional
Universidad Autónoma de Nuevo León
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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