Sonika Gupta

Questioner
DISC Type : c

Vice President - Global Pricing at STARTEK

Mumbai, Maharashtra, India

Overview

Sonika has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sonika has no verified topics they care about

Media Appearances

Sonika has no verified media appearances

Work History

7-2018
Vice President - Global Pricing at STARTEK
4-2015 - 7-2018
Vice President - Financial Planning and Analysis & Corporate MIS at Aegis Limited
4-2011 - 3-2015
Associate Vice President - Corporate MIS & Analytics at Aegis Limited
11-2006 - 5-2011
Senior Manager - Finance and Accounts at Aegis Limited

Education

1989 - 1992
BSc(H) from Delhi University
1987 - 1989
Medical Science from Delhi Public School Mathura Road

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President - Global Pricing at STARTEK
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Insights For Selling To Sonika

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonika is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sonika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonika move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sonika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sonika

Personality Compatibility


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