Sonney Berkowitz

Evaluator
DISC Type : csd

Managing Director, Strategic Partnerships at Atrium

United States

Overview

Sonney has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Sonney has no verified topics they care about

Media Appearances

Sonney has no verified media appearances

Work History

6-2023
Managing Director, Strategic Partnerships at Atrium
1-2020 - 12-2025
Managing Director at Atrium
1-2018 - 1-2020
Senior Division Director, Fashion & Retail at Atrium
3-2015 - 12-2017
Division Director at Atrium
1-2013 - 2-2015
Division Manager at Atrium

Education

2003 - 2007
Bachelor’s Degree from University of Nevada, Reno
2006 - 2006
Education details unavailable from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Mid-senior Designation : Managing Director, Strategic Partnerships at Atrium
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Insights For Selling To Sonney

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonney is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sonney

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sonney move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sonney take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sonney

Personality Compatibility


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