Sonny Regelman, MBA

Energizer
DISC Type : I

AVP, Content Development at Straive

Austin, Texas Metropolitan Area, United States

Overview

Sonny has no verified overview

Personality Overview

Relationship Oriented

Believer

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sonny has no verified topics they care about

Media Appearances

Sonny has no verified media appearances

Work History

3-2023
AVP, Content Development at Straive
1-2025 - 5-2025
Adjunct Associate Professor of Publishing at Pace University
6-2018 - 9-2024
Instructor at The Writing Barn
7-2019 - 3-2023
Executive Director, Learning Solutions at KnowledgeWorks Global Ltd.
3-2015 - 7-2019
Vice President, Content Development at Aptara

Education

2019 - 2021
Master of Business Administration - MBA from Texas State University
Master of Arts - MA from Emerson College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : AVP, Content Development at Straive
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Insights For Selling To Sonny

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonny is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sonny

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sonny move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sonny take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sonny

Personality Compatibility


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