Sony Samal

Captain
DISC Type : DS

Business Mentor at Stanford Seed

Bhubaneshwar, Odisha, India

Overview

Sony Samal is the Co-Founder and Brand Strategist at 72 DPI, an agency focused on building brands through strategy, storytelling, and ecosystem partnerships. An MBA graduate from the Institute of Management and Information Science, she is a passionate mentor for entrepreneurs at institutions like Stanford Seed and Women in Big Data. Colleagues describe her as passionate, creative, and professional.

Deeply committed to community impact, Sony actively champions womens empowerment. She serves as a Core Team Member at INWEC India and is the National President of SheIgnites Business Council. She is driven by a stated life purpose of making everything around her more meaningful and happy, drawing a strong connection to her Odia heritage.

Unique fact: Sony is a mentor at Stanford Universitys Graduate School of Business, helping aspiring entrepreneurs navigate challenges and make informed decisions.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Storytelling
As co-founder of a brand marketing agency, she helps businesses move from being seen to being trusted by crafting value-centric brand strategies and shaping impactful stories.
Women Empowerment
Holds leadership and mentorship roles in organizations like INWEC India, SheIgnites Business Council, and the Women in Big Data Global Mentoring Initiative to support female entrepreneurs.
Entrepreneurial Mentorship
Serves as a business mentor for aspiring entrepreneurs at Stanford Seed and other startup incubation centers, guiding them on strategy and growth.

Media Appearances

Sony has no verified media appearances

Work History

7-2024
Business Mentor at Stanford Seed
9-2020
Co-Founder - The People Possible at The People Possible
7-2019
Co-Founder & Brand Strategist - 72 DPI at 72 DPI
7-2019
Co-Founder & Brand Strategist at 72 DPI
9-2015 - 1-2019
Business Development Lead at 72 DPI Imagine Pixels

Education

7-2023 - 12-2023
Mentor from Stanford University Graduate School of Business
2008 - 2010
MBA from Institute of Management and Information Science

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bhubaneshwar, Odisha, India Job Level : Leadership Designation : Business Mentor at Stanford Seed
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Insights For Selling To Sony

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sony is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sony

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sony move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sony take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sony

Personality Compatibility


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