Yashi Malik

Sharpshooter
DISC Type : DC

Product Marketing Specialist at Northern Trust

Bengaluru, Karnataka, India

Overview

Yashi is a Product Marketing Specialist at Northern Trust Asset Management, adept at translating complex financial ideas into engaging narratives. With a background at Goldman Sachs in change management and investment proposals, she is described by colleagues as dependable, resourceful, and strategic. She holds a Bachelor of Commerce from Mount Carmel College.

Outside of her core role, Yashi has a keen interest in effective communication, holding certifications in copywriting and corporate communications. Her diploma from the Alliance Française de Bangalore suggests an appreciation for language and culture, complementing her professional storytelling skills.

She recently had the privilege of hosting the Northern Trust Asset Management India Townhall for her colleagues.

Personality Overview

Thorough Evaluator

Precise But Practical

Rigorous & Demanding

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Financial Storytelling
Her passion is transforming complex investment strategies and financial ideas into clear, engaging stories for stakeholders, a skill honed throughout her career.
Marketing Enablement
She drives Seismic enablement initiatives, focusing on building and optimizing content ecosystems to make information more accessible and actionable for business development.
Agile Change Management
Previously managed strategic cross-divisional initiatives at Goldman Sachs, using agile methodologies to manage risks and provide transparency to senior stakeholders.

Media Appearances

Yashi has no verified media appearances

Work History

8-2024
Product Marketing Specialist at Northern Trust
7-2023 - 6-2024
Sr Analyst Project & Change Manager at Global Banking & Markets at Goldman Sachs
12-2022 - 6-2023
Senior Analyst - Asset and Wealth Management at Goldman Sachs
5-2021 - 12-2022
Analyst - Asset and Wealth Management at Goldman Sachs
4-2020 - 8-2020
Marketing Intern at Riteways

Education

2017 - 2020
Bachelor of Commerce - Industry Integrated from Mount Carmel College, Palace Rd, Bengaluru
2018 - 2020
Diploma from Alliance Française de Bangalore

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Product Marketing Specialist at Northern Trust
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Insights For Selling To Yashi

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yashi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yashi

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Yashi move?

  • If convinced, they can reach decisions quite fast.
  • Can Yashi take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Yashi

Personality Compatibility


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