Sonya Herrera

Examiner
DISC Type : cs

Poet at The Potrero View

San Francisco, California, United States

Overview

Sonya Herrera is a healthcare professional and creative writer, currently working as a Behavior Therapist at Kyo. She has an extensive background in local journalism, having reported for publications like the San Jose Spotlight and the Silicon Valley Business Journal. She holds a Bachelor of Arts from San Francisco State University.

Describing herself as a "career extrovert, " Sonya is passionate about working with children and engaging with community members on local issues. Her creative energy is channeled through writing poetry. She has also shown interest in sustainable community farming through past internships and volunteer work.

Sonya is a published poet, with her work featured in The Potrero View.

Personality Overview

Unexpressive

Tough To Convince

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are always well-planned and adopt a systematic approach.

Topics They Care About

Autism Therapy
Works as a Registered Behavior Technician at Kyo, helping children on the autism spectrum to communicate, socialize, and function independently.
Local Journalism
Has a background as a local news reporter, writing for various publications including the San Jose Spotlight and the Silicon Valley Business Journal.
Community Engagement
Actively engages in community issues, from canvassing for local political campaigns to speaking at public transit meetings in San Francisco.

Media Appearances

Sonya has no verified media appearances

Work History

10-2025 - 10-2025
Poet at The Potrero View
5-2025
Behavior Therapist, RBT at Kyo
8-2024 - 11-2024
Canvasser at Fix Our City SF
2018 - 2024
Local News Reporter at Various Companies

Education

Journalism from San Joaquin Delta College
8-2024 - 5-2026
Bachelor of Arts - BA from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco, California, United States Job Level : N/A Designation : Poet at The Potrero View
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Insights For Selling To Sonya

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonya is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Sonya

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sonya move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Sonya take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Sonya

Personality Compatibility


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