Sonya Joshi

Questioner
DISC Type : c

Group Account Supervisor at Digitas Health

New York, New York, United States

Overview

Sonya Joshi is a Group Account Supervisor at Digitas Health with deep expertise in pharmaceutical advertising for clients like Gilead and Eli Lilly. A graduate of Ithaca College, she excels at managing multi-channel campaigns and brand launches. People who work with her describe her as intelligent, dedicated, and a genuine team player.

Sonya spearheaded the launch of five global affiliate websites for Gilead. com.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Pharma Brand Launches
Has a history of contributing to successful DTC and HCP product launches for major pharmaceutical clients, including Eli Lilly and Optinose.
Digital Health Campaigns
Manages multi-channel digital tactics, including emails, banner ads, and platform-specific advertising on Medscape and Doximity. Holds a Hootsuite certification.
Global Site Management
Led the successful launch of five global affiliate websites for Gilead. com, showcasing her ability to manage complex, international digital projects.

Media Appearances

Sonya has no verified media appearances

Work History

7-2023
Group Account Supervisor at Digitas Health
9-2021 - 7-2023
Account Supervisor at Digitas Health
1-2020 - 9-2021
Senior Account Executive at Area 23
10-2019 - 1-2020
Senior Account Executive at Grey Group
11-2018 - 10-2019
Account Executive at Grey Group

Education

2012 - 2016
Bachelor of Science (B.S.) from Ithaca College
2018 - 2018
Online Digital Marketing Nanodegree from Udacity

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : N/A Designation : Group Account Supervisor at Digitas Health
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Insights For Selling To Sonya

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sonya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sonya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sonya

Personality Compatibility


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