Sonya Schweitzer

Trailblazer
DISC Type : ID

Director of Digital Marketing at JR Communications

Virginia Beach, Virginia, United States

Overview

Sonya Schweitzer is a Fractional CMO and founder of The Intentional Marketer, providing strategic leadership to growth-stage companies. With over 20 years of experience, she focuses on bringing clarity and accountability to marketing functions. Colleagues and clients describe her as a goal-focused, energetic, and detail-oriented marketing genius.

An Aussie expat, Sonya blends her love for travel and business by living and working from an RV while exploring the country. She is the founder of Girl Paddlers, a community-based brand, where she co-hosts the "Paddle Her Way! " podcast to connect with other female paddlers.

Unique fact: Sonya believes every office should allow dogs because life is always better with them.

Personality Overview

Achievement-Oriented

Persuasive

Values Relationships

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Marketing Leadership
As a Fractional CMO, she provides senior-level marketing strategy and oversight for growth-stage companies that need clear direction and prioritization.
Female Paddling Community
She founded "Girl Paddlers" and actively builds the community through its blog, retreats, and a podcast she co-hosts.
Podcasting
She recently launched the "Paddle Her Way! " podcast and is actively involved in content creation, from finding guests to discussing topics like water safety.

Media Appearances

Sonya has no verified media appearances

Work History

1-2023
Director of Digital Marketing at JR Communications
1-2022
Founder, CMO at Girl Paddlers
9-2020 - 9-2022
Fractional CMO at LetsVidya
1-2020
Fractional CMO at The Intentional Marketer
1-2018
Founder and Chief Marketing Officer - Digital Marketing Agency at The Intentional Marketer

Education

1989 - 1989
Certification from North Sydney Technical Institute

More Information

Social Presence :

Prographics :

Exp : 22 Location : Virginia Beach, Virginia, United States Job Level : Mid-senior Designation : Director of Digital Marketing at JR Communications

Interested in

Lifestyle

Writing blogs and sales copy

URL has been copied!

Insights For Selling To Sonya

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonya is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sonya

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sonya move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sonya take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sonya

Personality Compatibility


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