Soo Hoo (ELITE) Malaysia Leadership and LnD Master Trainer and Coach

Sharpshooter
DISC Type : CD

Founder & Master Trainer | Chief Impact Maker at Abundant Impact

Federal Territory of Kuala Lumpur, Malaysia

Overview

Soo Hoo is the Founder and Master Trainer at Abundant Impact, specializing in leadership development and Train-the-Trainer programs for over 17 years. He is the Founding President of the Malaysian Association of Professional Trainers and Coaches and holds a law degree. Colleagues describe him as passionate, insightful, and resourceful.

Driven by a clear mission to impact 100 million lives, his focus extends beyond corporate training to empowering a global community of elite trainers. This dedication to creating a ripple effect of positive change is the core of his professional and personal motivation.

He is taking a sabbatical in 2026, not to slow down, but to accelerate his mission of impacting 100 million lives.

Personality Overview

Fast But Analytical

Rigorous & Demanding

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Trainer Enablement
He focuses on helping trainers move from "surviving to dominating, " building their skills and business acumen to earn six-figure incomes through his mentorship cohorts.
Leadership Development
With over 17 years of experience, he helps organizations build high-performance teams by focusing on leadership, culture, and measurable behavioral change.
Experiential Learning
As Asia Pacific Director for the Experiential Learning Institute, he champions moving beyond lectures to game-based learning that creates real insight and change.

Media Appearances

Soo has no verified media appearances

Work History

11-2011
Founder & Master Trainer | Chief Impact Maker at Abundant Impact
1-2018
Director For Asia Pacific at Global Trainers Federation
Asia Pacific Director at Experiential Learning Institute (ELI)
1-2017
Licensed Master Trainer at MWS International
Founding President at Malaysian Association of Professional Trainers and Coaches

Education

2000 - 2003
LLB(External) from University of London
1993 - 1997
SPM from Penang Free School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Federal Territory of Kuala Lumpur, Malaysia Job Level : Leadership Designation : Founder & Master Trainer | Chief Impact Maker at Abundant Impact
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Insights For Selling To Soo Hoo (ELITE) Malaysia

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soo Hoo (ELITE) Malaysia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Soo Hoo (ELITE) Malaysia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Soo Hoo (ELITE) Malaysia move?

  • If convinced, they can reach decisions quite fast.
  • Can Soo Hoo (ELITE) Malaysia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Soo Hoo (ELITE) Malaysia

Personality Compatibility


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