Sooyeon Kim

Wildcard
DISC Type : sci

Senior Director Global Marketing, Centrum at Haleon

New York City Metropolitan Area, United States

Overview

Sooyeon Kim is the Senior Global Marketing Director for Centrum at Haleon, bringing extensive experience from leadership roles at GSK, The Kraft Heinz Company, and Unilever. A graduate of Cornell University, she has a history of successfully managing and growing iconic consumer brands like Sensodyne and Hellmanns.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Global Brand Marketing
Currently leads global marketing for Centrum and previously directed brand strategy for the Sensodyne toothpaste franchise, indicating deep expertise in managing major international brands.
Consumer Healthcare
Her career at Haleon and GSK has been focused on the consumer healthcare sector, managing major vitamin and oral health brands.
Team Leadership
Actively recruits for her team, seeking "passionate, agile, strong brand builders, " which highlights her focus on talent and team development.

Media Appearances

Sooyeon has no verified media appearances

Work History

1-2025
Senior Director Global Marketing, Centrum at Haleon
7-2022 - 1-2025
Brand Director, Sensodyne Toothpaste Franchise at Haleon
4-2022 - 7-2022
Brand Director, Sensodyne Toothpaste Franchise at GSK
11-2021 - 4-2022
Senior Brand Manager, Oral Health at GSK
4-2021 - 11-2021
Global Marketing Director, Centrum at GSK

Education

Bachelor of Science from Cornell University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director Global Marketing, Centrum at Haleon
URL has been copied!

Insights For Selling To Sooyeon

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sooyeon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sooyeon

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sooyeon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sooyeon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sooyeon

Personality Compatibility


Other Haleon Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.