Sophia (Petrow) Coyne

Critic
DISC Type : C

Marketing Manager at Union Pacific Railroad

Roseville, California, United States

Overview

Sophia has no verified overview

Personality Overview

Information Seeker

Negotiator

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sophia has no verified topics they care about

Media Appearances

Sophia has no verified media appearances

Work History

1-2026
Marketing Manager at Union Pacific Railroad
5-2022 - 1-2026
Sales Manager - Autos at Union Pacific Railroad
7-2020 - 6-2023
Sales Manager - Construction Products at Union Pacific Railroad
5-2018 - 6-2020
Sr Sales Consultant at Union Pacific Railroad
5-2014 - 5-2018
Senior Accounting Analyst at Union Pacific Railroad

Education

2015 - 2017
Master of Business Administration (M.B.A.) from University of Nebraska at Omaha
2010 - 2014
Bachelor of Science (BS) from University of Nebraska-Lincoln

More Information

Social Presence :

Prographics :

Exp : 11 Location : Roseville, California, United States Job Level : Middle Designation : Marketing Manager at Union Pacific Railroad
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Insights For Selling To Sophia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sophia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sophia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sophia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sophia

Personality Compatibility


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