Sophia Watson

Questioner
DISC Type : c

Director of Business Development at Dark Star Cannabis

Buffalo, New York, United States

Overview

Sophia is the Director of Business Development at Dark Star, a women-owned confections processor. She focuses on strategic partnerships and new market entry within New Yorks legal cannabis edibles sector. She holds a Bachelor of Science from the Miami University Farmer School of Business and is certified in the Semrush SEO Toolkit.

She is passionate about womens empowerment, often celebrating the strong and inspiring women in her life. Sophia also appreciates an active lifestyle, sharing her admiration for campaigns like REIs #OptOutside that encourage disconnecting and enjoying nature.

In a previous role, she found the application of augmented reality in the travel and tourism industry to be a fascinating subject.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

NYS Cannabis Market
Currently focused on driving innovation, education, and strategic partnerships to help shape the future of New York's legal cannabis industry.
Women's Empowerment
Expresses feeling blessed to be surrounded by "badass, strongest, fiercest women" and is inspired by the impactful women in her life.
Strategic Partnerships
Her primary role involves building strong relationships with dispensaries and retailers to secure key partnerships and drive business growth.

Media Appearances

Sophia has no verified media appearances

Work History

10-2024
Director of Business Development at Dark Star Cannabis
5-2023 - 10-2024
Account Coordinator & Social Marketing Specialist at FourthIdea
2-2021 - 2-2023
Social Media Assistant at Miami University Farmer School of Business
1-2022 - 5-2022
Undergraduate Teaching Assistant at Miami University Farmer School of Business
5-2022 - 8-2022
Social Media Marketing Intern at FourthIdea

Education

2019 - 2023
Bachelor of Science - BS from Miami University Farmer School of Business
2014 - 2019
NYS Advanced Regents Diploma Program from City Honors School at FMP

More Information

Social Presence :

Prographics :

Exp : 8 Location : Buffalo, New York, United States Job Level : Mid-senior Designation : Director of Business Development at Dark Star Cannabis
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Insights For Selling To Sophia

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sophia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sophia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sophia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sophia

Personality Compatibility


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