Sophie Cooper

Evaluator
DISC Type : sdc

Assistant Vice President & Practice Director, Marketing and Creative at Robert Half

Toronto, Ontario, Canada

Overview

Sophie has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sophie has no verified topics they care about

Media Appearances

Sophie has no verified media appearances

Work History

7-2024
Assistant Vice President & Practice Director, Marketing and Creative at Robert Half
12-2023 - 7-2024
Practice Director - Marketing and Creative Contract Group at Robert Half
10-2022 - 12-2023
Interim Practice Director, Marketing and Creative - Contract Talent at Robert Half
9-2018 - 7-2021
Recruiting Manager at Robert Half
11-2017 - 9-2018
Senior Manager, Brand and Marketing Communications at The Rec Room

Education

2014 - 2015
Certificate of Proficiency from Ryerson University
2006 - 2010
Honours from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Assistant Vice President & Practice Director, Marketing and Creative at Robert Half
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sophie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sophie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sophie

Personality Compatibility


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