Sophie F.

Energizer
DISC Type : I

Global Strategic Insights Director, Haematology at GSK

United Kingdom

Overview

Sophie is an accomplished business insights and strategic marketing professional with over 15 years of experience in the life sciences industry. Her expertise spans market entry, brand strategy, and customer experience, with a focus on oncology, cardiovascular, and respiratory therapy areas. She holds an MBA from INSEAD.

She has a passion for the life sciences industries and has worked extensively with senior stakeholders across the United States, Europe, and Asia to deliver tangible business impact.

A unique aspect of her career is developing portfolio prioritization strategies for entire APAC product portfolios, guiding R&D, launch planning, and resource decision-making for senior leadership.

Personality Overview

Imaginative

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Life Sciences Strategy
Her entire 15+ year career is dedicated to strategy and business insights within the life sciences sector, focusing on tangible business impact.
Haematology & Oncology
This is her current area of focus as Global Strategic Insights Director at GSK and a key therapy area from her time at Amgen.
APAC Market Growth
She has significant experience leading business analytics, insights, and market entry strategy for the APAC region at Amgen.

Media Appearances

Sophie Graham‑Godet – Global Strategic Insights Director, Haematology at GSK (PharmaCommsTV interview). Featured in PharmaCommsTV

See Now

Work History

4-2023
Global Strategic Insights Director, Haematology at GSK
6-2021 - 3-2022
APAC Region Business Analytics & Insights Lead, Oncology & Cardiovascular at Amgen
7-2018 - 5-2021
APAC Region Business Analytics & Insights Lead, Oncology & Haematology at Amgen
2-2015 - 4-2018
Senior Associate at Strategy&, part of the PwC network
7-2014 - 8-2014
MBA Intern at Leica Biosystems

Education

2013 - 2014
Master of Business Administration (MBA) from INSEAD
1-2007 - 8-2007
Advanced Certificate in Market and Social Research Practice from UK Market Research Society

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Global Strategic Insights Director, Haematology at GSK
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sophie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sophie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sophie

Personality Compatibility


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