Wouter Van Groeningen

Inquirer
DISC Type : cd

CEO at VIE People | B Corp Certified

Netherlands

Overview

Wouter van Groeningen is the CEO and Co-Owner of VIE People, a B Corp certified consultancy that helps scale-ups grow while maintaining a strong culture. A graduate of Erasmus University Rotterdam, he believes in "solidarity entrepreneurship, " where businesses contribute to the well-being of their employees and society, not just profits.

Outside of his corporate role, Wouter is deeply involved in rowing as a board member and the Commissioner for Events for the Royal Dutch Rowing Federation (KNRB). He is passionate about how sports foster connection and vitality within communities and is also active in local politics in Leiden.

He holds a significant leadership position in both the business world and the national governance of a major sport.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Scaling Culture
As CEO of VIE People, his primary focus is helping companies professionalize and grow while preserving their unique culture and focusing on their people.
AI in HR
He advocates for embedding AI strategically into HR processes with a human-first approach, rather than simply adopting new tools for the sake of hype.
Rowing Governance
As a board member and Commissioner for Events at the Royal Dutch Rowing Federation (KNRB), he plays a key role in organizing national rowing events.

Media Appearances

Wouter has no verified media appearances

Work History

3-2026
CEO at VIE People | B Corp Certified
1-2025
Co-Owner at VIE People | B Corp Certified
12-2023 - 4-2026
Business Development at VIE People | B Corp Certified
9-2023 - 12-2023
HR Business Partner a.i. (VIE People) at PosadMaxwan
6-2023 - 10-2023
HR Business Partner a.i. (VIE People) at Oikocredit

Education

9-2021 - 7-2022
Master's degree from Erasmus University Rotterdam
2020 - 2021
Pre-Master Business Administration from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 8 Location : Netherlands Job Level : Leadership Designation : CEO at VIE People | B Corp Certified
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Insights For Selling To Wouter

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wouter is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Wouter

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Wouter move?

  • Their decision making speed is somewhere in the middle.
  • Can Wouter take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Wouter

Personality Compatibility


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