Sophie Fox

Trailblazer
DISC Type : ID

Product Marketing Lead - Consumer & Gaming OPBG at ASUS

Aylesbury, England, United Kingdom

Overview

Sophie Fox is a CIM-certified marketing leader with over nine years of experience in the consumer tech and gaming sectors. At ASUS, she leads the Consumer & Gaming Marketing division, driving go-to-market strategy for a diverse product portfolio. Colleagues have described her as a creative and highly organised events manager.


One of her recent career highlights was a successful brand partnership with the entertainment company eOne to create and promote a unique, custom-built gaming PC.

Personality Overview

Achievement-Oriented

Values Relationships

Persuasive

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They prefer to ensure that they are in control of the situation.

Topics They Care About

Gaming Marketing
Her current role is focused on driving growth and engagement with core and emerging gaming audiences for ASUS products through targeted campaigns and events.
Bringing Tech to Market
She owns the go-to-market strategy and execution for a diverse portfolio of consumer tech, including monitors, motherboards, graphics cards, and routers.
Brand Partnerships
She recently managed a successful collaboration with entertainment company eOne to create a custom PC, showing an interest in creative, cross-industry promotions.

Media Appearances

Sophie has no verified media appearances

Work History

1-2022
Product Marketing Lead - Consumer & Gaming OPBG at ASUS
6-2020 - 1-2022
Channel Marketing and Events Specialists | OPBG at ASUS
12-2019 - 6-2020
Marketing Specialist I Engines Division at Kubota UK
9-2018 - 11-2019
Senior Event Coordinator at KTS EVENTS LTD
1-2018 - 9-2018
Marketing Executive at Enercon Industries

Education

9-2015 - 3-2016
Foundation Certificate in Marketing (CIM) from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 8 Location : Aylesbury, England, United Kingdom Job Level : Middle Designation : Product Marketing Lead - Consumer & Gaming OPBG at ASUS
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sophie

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sophie take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sophie

Personality Compatibility


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