Sophie Fuller

Questioner
DISC Type : c

Retail Lead at GS1 UK

London, England, United Kingdom

Overview

Sophie has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sophie has no verified topics they care about

Media Appearances

Sophie has no verified media appearances

Work History

11-2024
Retail Lead at GS1 UK
5-2023 - 11-2024
Head of Retail at GS1 UK
12-2018 - 5-2023
Engagement Manager, Retail at GS1 UK
2-2018 - 10-2018
Change Manager at Selfridges
10-2015 - 8-2016
Reward Analyst at John Lewis Partnership

Education

2009 - 2010
Master of Science (MSc) from King's College London
2006 - 2009
Bachelor's degree from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Retail Lead at GS1 UK
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sophie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sophie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sophie

Personality Compatibility


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