Lucius Junghoon Choi

Observer
DISC Type : ci

Director of Operations at StockX

Seoul Incheon Metropolitan Area, South Korea

Overview

Lucius is a senior executive with over 20 years of experience leading Korean market operations for global eCommerce and retail brands like StockX. He specializes in full P&L ownership, localizing global strategy, and driving sustained revenue growth, and is a certified Lean Six Sigma Black Belt.

His educational background is international, having earned Bachelor of Business Administration degrees from both Yonsei University in South Korea and the University of Guam in the United States.

Unique fact: He holds a TESOL certification (Teaching English to Speakers of Other Languages), an uncommon credential for a high-level operations leader.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Korean Market Entry
His career focuses on setting up and scaling Korean operations for global companies, translating headquarters' strategy into local execution plans.
E-commerce Operations
As Director of Operations at StockX, he manages the end-to-end business for a major online marketplace, including its complex logistics and supply chain.
Operational Excellence
He is a certified Lean Six Sigma Black Belt, showing a deep commitment to continuous improvement, efficiency, and structural cost optimization.

Media Appearances

Lucius has no verified media appearances

Work History

7-2022
Director of Operations at StockX
6-2019 - 7-2021
Head of Retail, Sales Operations and SCM at Sealy
7-2017 - 5-2019
Head of Retail, Sales Operations at Sealy
1-2014 - 7-2017
공급망 관리 책임자 at Kraft Heinz
1-2012 - 12-2013
Planning Sr.manager at Amer Sports

Education

3-2001 - 12-2001
Bachelor of Business Administration (B.B.A.) from Yonsei University
8-1999 - 12-2002
Bachelor of Business Administration (BBA) from University of Guam

More Information

Social Presence :

Prographics :

Exp : 19 Location : Seoul Incheon Metropolitan Area, South Korea Job Level : Mid-senior Designation : Director of Operations at StockX
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Insights For Selling To Lucius Junghoon

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucius Junghoon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lucius Junghoon

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lucius Junghoon move?

  • They like to analyze well and then make their decisions.
  • Can Lucius Junghoon take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lucius Junghoon

Personality Compatibility


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