Sophie Judge

Enthusiast
DISC Type : i

Senior Campaign Operations Manager at GIG Retail

Leeds, England, United Kingdom

Overview

Sophie is an operational leader in retail media, currently serving as a Senior Campaign Operations Manager at GIG Retail. A graduate of the University of Derby, she leads teams in omni-channel campaign execution. She is also the founder of Pitch Lab, a grant consultancy for purpose-led businesses.

Sophie is deeply curious about the mindsets that drive successful leaders and entrepreneurs. She explores topics like emotional intelligence, resilience, and growth mindset, reflecting on her own journey and contrasting it with glorified hustle culture. She values creating high-performing, collaborative work environments.

In addition to her corporate role, she founded Pitch Lab to help businesses win grants through strategic storytelling.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Retail Media Operations
As Senior Campaign Operations Manager, she leads omni-channel campaign execution, process optimization, and onboarding for new retail partners.
Leadership & Mindset
Expresses a strong curiosity about the mindset behind successful leadership, including emotional intelligence, intentionality, and resilience.
Entrepreneurial Journeys
As the founder of Pitch Lab, she reflects on a quieter, more intentional approach to entrepreneurship, valuing personal growth and clear goals over hustle.

Media Appearances

Sophie has no verified media appearances

Work History

3-2026
Senior Campaign Operations Manager at GIG Retail
8-2025
Founder at Pitch Lab
1-2024 - 3-2026
Client Executive at SMG
8-2023 - 1-2024
Account Executive at GIG Retail
3-2022 - 8-2023
Marketing Assistant at University of Leeds

Education

9-2017 - 7-2021
BSc (Hons) from University of Derby

More Information

Social Presence :

Prographics :

Exp : 6 Location : Leeds, England, United Kingdom Job Level : Middle Designation : Senior Campaign Operations Manager at GIG Retail
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sophie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sophie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sophie

Personality Compatibility


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