Sophie Roberts

Questioner
DISC Type : c

Senior Vice President of Engineering at Lattice

Seattle, Washington, United States

Overview

Sophie Roberts is the Senior Vice President of Engineering at Lattice, leading teams across development, machine learning, QA, and UX. An executive with a proven track record of delivery, she is a Certified Scrum Master and holds a BEng from The University of Edinburgh. Her experience spans Shopify, Pinterest, and Amazon.

Sophie is deeply passionate about people development and its role in organizational success. She is a recognized leader in fostering inclusive environments, with demonstrated strengths in hiring, succession planning, and progressing talent. Her focus on equity and accessibility is a core part of her professional identity.

She received the inaugural Amazon-wide “Inclusive Amazonian” award for her strategic approach to diversity and inclusion.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

People Development
Consistently highlights a passion for developing, progressing, and managing talent within her teams as a cornerstone of organizational success.
Diversity & Inclusion
Received a company-wide award at Amazon for her strategic, results-focused approach to diversity and inclusion.
Engineering Leadership
Has a proven track record of leading large, multi-disciplinary engineering teams in executive roles at Lattice, Shopify, and Pinterest.

Media Appearances

Sophie has no verified media appearances

Work History

8-2024
Senior Vice President of Engineering at Lattice
4-2022 - 8-2024
Senior Director of Engineering at Shopify
7-2020 - 3-2022
Head of Measurement Engineering at Pinterest
6-2019 - 7-2020
Software Development Manager, IMDb at Amazon
8-2017 - 6-2019
Software Development Manager, HR Systems at Amazon

Education

BEng. (Hons) from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 11 Location : Seattle, Washington, United States Job Level : Leadership Designation : Senior Vice President of Engineering at Lattice
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sophie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sophie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sophie

Personality Compatibility


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