Sophie Sundberg

Examiner
DISC Type : cs

Senior Graphic Designer at Bugalugs Pet Care

Greater London, England, United Kingdom

Overview

Sophie is a freelance graphic and packaging designer with over 20 years of experience creating timeless and elegant brand identities for clients ranging from large retailers like M&S and Boots to boutique brands. A graduate of Liverpool John Moores University, she is described by colleagues as talented, professional, and efficient.

Born in Tuscany and having grown up across Italy, Scotland, and Ireland, Sophie has a diverse European background. She is active in her community, leading school fundraising projects and using her design skills to support charities. Her professional brand name is "Gingerbread Lady Design".

Her father, Douglas Anderson, is a member of the Royal Society of Portrait Painters and was commissioned to paint Queen Elizabeth II.

Personality Overview

Process Oriented

Tough To Convince

Late Adopter

Being observant comes to them naturally.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Packaging & Identity
Her core specialty, with over 20 years of experience working with major brands like Superdrug, M&S, and Reese's on packaging and branding projects.
FMCG & Retail Design
Has an extensive portfolio in the food, beverage, health, and beauty sectors for clients including Boots, Marks and Spencer, and various pet care brands.
Freelancer Community
Engages with her network to find resources tailored to creative professionals, such as specialized accountants and printers for her freelance business.

Media Appearances

Sophie has no verified media appearances

Work History

2-2022
Senior Graphic Designer at Bugalugs Pet Care
2-2000
Branding & Packaging Design Consultant at Gingerbread Lady Design
9-2024 - 1-2025
Senior Packaging Designer at Superdrug
10-2022 - 11-2022
Senior Graphic Designer at Turner Duckworth
4-2021 - 9-2022
Freelance Packaging Designer at Marks and Spencer

Education

1996 - 1999
2:1 BA Hons from Liverpool John Moores University
1995 - 1996
Art Foundation Course from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Senior Graphic Designer at Bugalugs Pet Care
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Insights For Selling To Sophie

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sophie is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sophie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sophie move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sophie take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sophie

Personality Compatibility


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