Sophie Sundberg in

Sophie Sundberg

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Senior Graphic Designer at Bugalugs Pet Care
📍 Greater London, England, United Kingdom

Sophie is a freelance graphic and packaging designer with over 20 years of experience creating timeless and elegant brand identities for clients ranging from large retailers like M&S and Boots to boutique brands. A graduate of Liverpool John Moores University, she is described by colleagues as talented, professional, and efficient.

Born in Tuscany and having grown up across Italy, Scotland, and Ireland, Sophie has a diverse European background. She is active in her community, leading school fundraising projects and using her design skills to support charities. Her professional brand name is "Gingerbread Lady Design".

Her father, Douglas Anderson, is a member of the Royal Society of Portrait Painters and was commissioned to paint Queen Elizabeth II.

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Experience
23 Years
Current Role
Senior Graphic Designer
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sophie cares about

Packaging & Identity
Her core specialty, with over 20 years of experience working with major brands like Superdrug, M&S, and Reese's on packaging and branding projects.
FMCG & Retail Design
Has an extensive portfolio in the food, beverage, health, and beauty sectors for clients including Boots, Marks and Spencer, and various pet care brands.
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Career

Work history

2-2022
Senior Graphic Designer
Bugalugs Pet Care
2-2000
Branding & Packaging Design Consultant
Gingerbread Lady Design
9-2024 - 1-2025
Senior Packaging Designer
Superdrug
10-2022 - 11-2022
Senior Graphic Designer
Turner Duckworth
4-2021 - 9-2022
Freelance Packaging Designer
Marks and Spencer
In the press

Media appearances

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Education
1996 - 1999
2:1 BA Hons
Liverpool John Moores University
1995 - 1996
Art Foundation Course
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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