Soren Schafft

Visionary
DISC Type : Ds

Chief Executive Officer at The Campaign Registry

Reston, Virginia, United States

Overview

Soren Schafft is a seasoned digital media executive and the Founder and CEO of The Campaign Registry, with over 25 years of experience. Described as a pioneer with clear vision, he specializes in launching innovative mobile services. He holds an MSc from The London School of Economics and Political Science (LSE).

Outside of his executive role, Soren is involved in community support, including initiatives to assist local families facing food insecurity. This reflects a personal commitment to philanthropy alongside his extensive professional endeavors in the technology and media sectors.

Unique fact: Soren was a pioneer of mobile commerce in the US, launching the first premium SMS services and mobile payments aggregator.

Personality Overview

Early Adopter

Direct & Assertive

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Messaging Ecosystem
As CEO of The Campaign Registry, he is deeply involved in creating a healthy and stable 10DLC messaging ecosystem for businesses and consumers.
Mobile Commerce
A foundational part of his career, he launched the first premium SMS and mobile payment aggregation services in the United States.
Enterprise Technology
His career has focused on pairing innovative mobile technologies with large corporate environments, serving clients like Google, Uber, and Disney.

Media Appearances

Soren has no verified media appearances

Work History

9-2019
Chief Executive Officer at The Campaign Registry
8-2018 - 3-2021
General Manager, Global Connectivity at Kaleyra
10-2014 - 7-2018
Chief Executive Officer at Hook Mobile
2012 - 2014
Head of Sales at UUX Ultimate User eXperience
2010 - 2020
Partner at Modern Crossing

Education

1991 - 1992
MSc from The London School of Economics and Political Science (LSE)
1986 - 1990
BA from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 36 Location : Reston, Virginia, United States Job Level : Leadership Designation : Chief Executive Officer at The Campaign Registry
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Insights For Selling To Soren

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soren is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Soren

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Soren move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Soren take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Soren

Personality Compatibility


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