Soren Wakelin

Observer
DISC Type : ic

Sales Development Representative at Roadmap Agency Inc.

Greater Edmonton Metropolitan Area, Canada

Overview

Soren Wakelin is an experienced Account Manager with a strong background in retail operations, new business development, and strategic planning. His career showcases a history of surpassing profit goals and driving marketing in competitive B2C environments. He holds a Bachelor of Management from the University of Lethbridge.

Soren demonstrates a keen interest in professional growth and psychology, highlighted by certifications in influence, persuasion, and building confidence. This focus on self-development suggests a proactive and goal-oriented mindset, likely extending into his personal pursuits and how he approaches professional relationships.

Unique fact: He has a distinct background that combines hands-on retail management at major brands like Sears and Banana Republic with B2B sales and account management.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Retail Operations
Has extensive experience in retail store operations, visual merchandising, and multi-line management from his time at Sears and Banana Republic.
Business Development
His background is rooted in new business development, target marketing, and implementing strategies to surpass profit goals in competitive markets.
Sales Psychology
Holds certifications like "The 10 Essentials of Influence and Persuasion" and "Mel Robbins on Confidence, " indicating an interest in the mindset behind sales.

Media Appearances

Soren has no verified media appearances

Work History

1-2026
Sales Development Representative at Roadmap Agency Inc.
12-2024 - 12-2025
Account Manager at Train Alberta
9-2022 - 7-2024
District Manager at Canadian Federation of Independent Business
8-2011 - 12-2021
Sales Manager at Fast Fence Rentals Ltd.
2010 - 2011
Sales/Customer Service at Banana Republic

Education

1999 - 2002
Bachelor of Management from University of Lethbridge
Diploma from Red Deer College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Edmonton Metropolitan Area, Canada Job Level : Middle Designation : Sales Development Representative at Roadmap Agency Inc.
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Insights For Selling To Soren

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soren is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Soren

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Soren move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Soren take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Soren

Personality Compatibility


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