Soujanya Rao

Observer
DISC Type : ic

Co-Founder at ZEA CRM

Salem, Tamil Nadu, India

Overview

Soujanya is a serial entrepreneur and an engineering graduate from Anna University. She co-founded URL-Factory and ZEA CRM, leveraging her expertise in digital marketing, SEO, and web development. Her career began in sales, providing a strong foundation for her current ventures.

Outside of her entrepreneurial work, Soujanya is passionate about continuous learning and exploring new ideas. Her writing indicates a deep interest in modern leadership, focusing on building environments of trust, autonomy, and focusing on meaningful outcomes over outdated metrics.

She has successfully co-founded three different companies: URL-Factory, ZEA CRM, and Wikiprospects.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Leadership Philosophy
Her posts frequently critique micromanagement and traditional reviews, advocating for a modern leadership style built on trust, autonomy, and real-time feedback.
Smarter Outreach
Believes traditional cold outreach is dead and champions a smarter, more relevant approach that combines data, context, and timing for genuine personalization.
Team Performance
Advocates for focusing on outcomes over outputs, suggesting the elimination of metrics like "hours worked" to improve team focus and understanding.

Media Appearances

Soujanya has no verified media appearances

Work History

9-2025
Co-Founder at ZEA CRM
1-2025
Co-Founder at URL-Factory
2-2021 - 1-2025
Co-Founder at Wikiprospects
3-2018 - 2-2021
Account Manager at OLX Advertising
6-2017 - 3-2018
Inside Sales Associate at AUTOROX

Education

7-2010 - 5-2014
Bachelor's degree from Anna University Chennai
Bachelor of Engineering - BE from Jayam College of Engineering and Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Salem, Tamil Nadu, India Job Level : Leadership Designation : Co-Founder at ZEA CRM
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Insights For Selling To Soujanya

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soujanya is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Soujanya

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Soujanya move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Soujanya take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Soujanya

Personality Compatibility


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