Sourav Pal

Sharpshooter
DISC Type : CD

Associate Director - Personalisation & Analytics at Eli Lilly and Company

Bengaluru, Karnataka, India

Overview

Sourav Pal is an Associate Director at Eli Lilly, specializing in Omnichannel Operations and AI/ML solutions for customer personalization. His background includes analytics roles at Genpact and Novartis, with a Post Graduate Diploma from the International Institute of Information Technology Bangalore. Colleagues describe him as diligent, hard-working, and technically sound.

He is passionate about modernizing Marketing Mix Modeling (MMM) by blending it with experiments, Bayesian inference, and scenario optimization.

Personality Overview

ROI Driven

Thorough Evaluator

Fast But Analytical

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Omnichannel Personalization
Leads initiatives to create consistent, personalized experiences for Healthcare Professionals across commercial and medical touchpoints at Eli Lilly.
AI/ML in Pharma
Develops and applies advanced AI/ML algorithms to optimize marketing strategies, message sequencing, and enhance sales potential in the pharmaceutical industry.
Generative AI
Recently earned a certification in developing Generative AI applications, indicating a strong current interest in its practical uses and business potential.

Media Appearances

Sourav has no verified media appearances

Work History

2-2026
Associate Director - Personalisation & Analytics at Eli Lilly and Company
11-2025 - 2-2026
Senior Consultant (Lead) Adobe and Personalization at Eli Lilly and Company
9-2024 - 11-2025
Consultant (Team Lead) -Medical Affairs Omnichannel Operations at Eli Lilly and Company
4-2023 - 8-2024
Manager Commercial Analytics at Genpact
6-2021 - 4-2023
Manager Advanced Analytics at Novartis

Education

11-2021 - 11-2022
Post Graduate Diploma from International Institute of Information Technology Bangalore
2018 - 2019
Marketing Analytics and Customeer Valuations from Indian Institute of Management Kashipur

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Associate Director - Personalisation & Analytics at Eli Lilly and Company
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Insights For Selling To Sourav

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sourav is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sourav

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sourav move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sourav take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sourav

Personality Compatibility


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