Sourav Pal in

Sourav Pal

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Associate Director - Personalisation & Analytics at Eli Lilly and Company
📍 Bengaluru, Karnataka, India

Sourav Pal is an Associate Director at Eli Lilly, specializing in Omnichannel Operations and AI/ML solutions for customer personalization. His background includes analytics roles at Genpact and Novartis, with a Post Graduate Diploma from the International Institute of Information Technology Bangalore. Colleagues describe him as diligent, hard-working, and technically sound.

He is passionate about modernizing Marketing Mix Modeling (MMM) by blending it with experiments, Bayesian inference, and scenario optimization.

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Experience
12 Years
Current Role
Associate Director - Personalisation & Analytics
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Priorities

Topics Sourav cares about

Omnichannel Personalization
Leads initiatives to create consistent, personalized experiences for Healthcare Professionals across commercial and medical touchpoints at Eli Lilly.
AI/ML in Pharma
Develops and applies advanced AI/ML algorithms to optimize marketing strategies, message sequencing, and enhance sales potential in the pharmaceutical industry.
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Career

Work history

2-2026
Associate Director - Personalisation & Analytics
Eli Lilly and Company
11-2025 - 2-2026
Senior Consultant (Lead) Adobe and Personalization
Eli Lilly and Company
9-2024 - 11-2025
Consultant (Team Lead) -Medical Affairs Omnichannel Operations
Eli Lilly and Company
4-2023 - 8-2024
Manager Commercial Analytics
Genpact
6-2021 - 4-2023
Manager Advanced Analytics
Novartis
In the press

Media appearances

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Education
11-2021 - 11-2022
Post Graduate Diploma
International Institute of Information Technology Bangalore
2018 - 2019
Marketing Analytics and Customeer Valuations
Indian Institute of Management Kashipur
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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