Souraya El Chidiac

Researcher
DISC Type : Cs

Senior Account Manager - Social Media at Chain Reaction

Dubai, United Arab Emirates

Overview

Souraya is a senior social media manager with over 10 years of international experience across Canada, the UAE, and Europe. Specializing in the luxury, cosmetics, and FMCG sectors, she excels in creative strategy and social content development for prominent global brands. She holds a Bachelor of Arts from Concordia University.

Based on her professional history and interests, Souraya appears passionate about the marketing and brand strategies of major global companies like Unilever and The Walt Disney Company. She is adept at building strong client relationships and fostering collaborative team environments to drive results.

She has managed the social presence for major brands on three different continents.

Personality Overview

ROI Seeker

Soft Communicator

Detail Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Global Brand Strategy
Her experience includes developing global communication strategies, brand books, and social toolkits for major brands like Danone to ensure unified communication across all markets.
Social Content Creation
She has extensive experience in the hands-on creation and art direction of social content, from campaign conceptualization and ideation to managing full-fledged photoshoots.
Team Leadership
Described as a dynamic team leader, she focuses on managing teams of social media executives and content creators, building strong team spirit, and implementing efficient workflows.

Media Appearances

Souraya has no verified media appearances

Work History

3-2025
Senior Account Manager - Social Media at Chain Reaction
9-2023 - 5-2024
Sr. Social Media Manager & Content Strategist at OLIVER Agency
2-2022 - 9-2023
Senior Social Media & Content Manager at OLIVER Agency
9-2020 - 2-2022
Social Media & Content Manager at OLIVER Agency
3-2016 - 4-2019
Social Media & Community Manager at OMD UAE

Education

2009 - 2012
Bachelor of Arts (B.A.) from Concordia University
2006 - 2008
DEC from CEGEP - John Abbott College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Senior Account Manager - Social Media at Chain Reaction
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Insights For Selling To Souraya

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Actively address their concerns around change, risk, and acceptance by users
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Souraya is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Souraya

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Souraya move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Souraya take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Souraya

Personality Compatibility


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