Sparky Witte

Observer
DISC Type : ci

Chief Growth Officer at Proof Advertising

Austin, Texas, United States

Overview

Sparky Witte is the Chief Growth Officer at Proof Advertising, leveraging over 20 years of experience in designing programs that influence behavior. His expertise lies in applying behavioral science to foster positive change in health, education, and sustainability for organizations like the American Heart Association and Moderna. He is a graduate of the University of South Carolina.

Outside of his professional work, Sparky is a passionate advocate for cardiovascular health, driven by his personal experience. He actively supports the American Heart Association and participates in the Austin Heart Walk. His interest in advertising was sparked at a young age by his grandfather, who directed advertising campaigns.

Unique fact: Sparky has a personal connection to his advocacy, having received his first of five pacemakers when he was just seven years old.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Behavior Change
His career is dedicated to applying behavioral science, economics, and game design to help people make better choices, as seen in his work and professional summary.
Health & Wellness
A primary focus of his work is fostering behavior change for good in health, and he has collaborated with organizations like Moderna and the American Heart Association.
Cardiovascular Health
He has a deeply personal connection to this cause, having received five pacemakers, and actively supports the American Heart Association through events like the Austin Heart Walk.

Media Appearances

Welcoming Sparky Witte as Chief Growth Officer at Proof Advertising. Featured in Instagram

See Now

Work History

10-2025
Chief Growth Officer at Proof Advertising
4-2018 - 10-2025
Vice President of Professional Services at Live Neuron Labs
1-2016 - 3-2018
Associate Partner/ Managing Director at Proof Advertising
10-2013 - 1-2016
Group Account Director at Proof Advertising
8-2007 - 10-2013
Account Director at Proof Advertising

Education

Honors College from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 25 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Growth Officer at Proof Advertising
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Insights For Selling To Sparky

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sparky is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sparky

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sparky move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sparky take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sparky

Personality Compatibility


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