Sparky Witte in

Sparky Witte

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Chief Growth Officer at Proof Advertising
📍 Austin, Texas, United States

Sparky Witte is the Chief Growth Officer at Proof Advertising, leveraging over 20 years of experience in designing programs that influence behavior. His expertise lies in applying behavioral science to foster positive change in health, education, and sustainability for organizations like the American Heart Association and Moderna. He is a graduate of the University of South Carolina.

Outside of his professional work, Sparky is a passionate advocate for cardiovascular health, driven by his personal experience. He actively supports the American Heart Association and participates in the Austin Heart Walk. His interest in advertising was sparked at a young age by his grandfather, who directed advertising campaigns.

Unique fact: Sparky has a personal connection to his advocacy, having received his first of five pacemakers when he was just seven years old.

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Experience
25 Years
Current Role
Chief Growth Officer
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Sparky shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sparky cares about

Behavior Change
His career is dedicated to applying behavioral science, economics, and game design to help people make better choices, as seen in his work and professional summary.
Health & Wellness
A primary focus of his work is fostering behavior change for good in health, and he has collaborated with organizations like Moderna and the American Heart Association.
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Career

Work history

10-2025
Chief Growth Officer
Proof Advertising
4-2018 - 10-2025
Vice President of Professional Services
Live Neuron Labs
1-2016 - 3-2018
Associate Partner/ Managing Director
Proof Advertising
10-2013 - 1-2016
Group Account Director
Proof Advertising
8-2007 - 10-2013
Account Director
Proof Advertising
In the press

Media appearances

Welcoming Sparky Witte as Chief Growth Officer at Proof Advertising. Featured in Instagram
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Education
Honors College
University of South Carolina
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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