Sreedevi Purayannur, PhD

Critic
DISC Type : C

Lead UX Researcher at Fueled

Frisco, Texas, United States

Overview

Sreedevi is a Lead UX Researcher with over five years of experience in both qualitative and quantitative research. Holding a Ph. D. in journalism from The University of Sheffield, she is passionate about human-centered design thinking. People who have worked with her describe her as intelligent, observant, thorough, and intentional.

Outside of her professional life, Sreedevi is an avid reader and enjoys traveling. These hobbies provide her with fresh perspectives and a chance to explore new environments and stories, aligning with her researchers curiosity.

Unique fact: Sreedevi translates her social research skills from her journalism Ph. D. to create meaningful user experiences in the tech world.

Personality Overview

Negotiator

ROI Driven

Critic

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Human-Centered Design
Her core professional passion is exploring and creating well-researched solutions that are tailored specifically to user needs and creating meaningful experiences.
UX Research
As a Lead UX Researcher, she focuses on both qualitative and quantitative methods and has authored articles on specialized research techniques like tree testing.
Information Architecture
She has published a two-part series on using Google Forms to conduct tree tests for evaluating website information architecture, indicating deep knowledge in this area.

Media Appearances

Sreedevi has no verified media appearances

Work History

5-2025
Lead UX Researcher at Fueled
8-2024
Freelance UX Researcher at Self-employed
10-2023 - 7-2024
Professional development at Career Break
4-2022 - 9-2023
Sr. UX Researcher at Zoro US
4-2020 - 7-2022
UX Designer and Consultant at Modality.AI

Education

2019 - 2020
UX Professional Certification from Springboard
Doctor of Philosophy (PhD) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 5 Location : Frisco, Texas, United States Job Level : N/A Designation : Lead UX Researcher at Fueled
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Insights For Selling To Sreedevi

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sreedevi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sreedevi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sreedevi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sreedevi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sreedevi

Personality Compatibility


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