Sreedevi Purayannur, PhD in

Sreedevi Purayannur, PhD

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Lead UX Researcher at Fueled
📍 Frisco, Texas, United States

Sreedevi is a Lead UX Researcher with over five years of experience in both qualitative and quantitative research. Holding a Ph. D. in journalism from The University of Sheffield, she is passionate about human-centered design thinking. People who have worked with her describe her as intelligent, observant, thorough, and intentional.

Outside of her professional life, Sreedevi is an avid reader and enjoys traveling. These hobbies provide her with fresh perspectives and a chance to explore new environments and stories, aligning with her researchers curiosity.

Unique fact: Sreedevi translates her social research skills from her journalism Ph. D. to create meaningful user experiences in the tech world.

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Experience
5 Years
Current Role
Lead UX Researcher
Location
Frisco, Texas, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Sreedevi cares about

Human-Centered Design
Her core professional passion is exploring and creating well-researched solutions that are tailored specifically to user needs and creating meaningful experiences.
UX Research
As a Lead UX Researcher, she focuses on both qualitative and quantitative methods and has authored articles on specialized research techniques like tree testing.
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Career

Work history

5-2025
Lead UX Researcher
Fueled
8-2024
Freelance UX Researcher
Self-employed
10-2023 - 7-2024
Professional development
Career Break
4-2022 - 9-2023
Sr. UX Researcher
Zoro US
4-2020 - 7-2022
UX Designer and Consultant
Modality.AI
In the press

Media appearances

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Education
2019 - 2020
UX Professional Certification
Springboard
Doctor of Philosophy (PhD)
The University of Sheffield
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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