Chaitra Chidanand

Trailblazer
DISC Type : DI

Co-Founder at SALT - mysaltapp

Bengaluru, Karnataka, India

Overview

Chaitra Chidanand is a serial entrepreneur and product leader with two decades of experience building AI-powered fintech platforms. A Stanford MBA graduate, she co-founded Simpl, one of India’s first BNPL platforms, and now leads SALT to foster financial independence for women. Colleagues describe her as a go-getter, an outstanding leader, and an executive-level thinker.

Chaitra is a passionate advocate for gender equity, co-founding the Radical Alliance for Gender Equity (R. A. G. E. ) to create tangible change for women-owned businesses. A pet parent living in Bangalore, she actively promotes and supports the ventures of friends and fellow entrepreneurs within her community.

She once turned a $2. 5 million fraud crisis at her company into a long-term strategic advantage by re-engineering its data and risk management systems.

Personality Overview

Assertive

Achievement-Oriented

Charismatic

They are not against taking risks and can make tough decisions when required.
  If they come to believe in your value proposition, they will be your champion. They are charming and can persuade others to support their decisions.

Topics They Care About

AI in Fintech
She has over two decades of experience building AI-powered financial systems and co-founded both Simpl and SALT with a focus on this technology.
Gender Equity
Co-founded the Radical Alliance for Gender Equity (R. A. G. E. ) to create tangible change and support for women-owned businesses.
Scaling Startups
She has successfully co-founded and scaled multiple ventures, including Simpl, one of India's pioneering "Buy Now, Pay Later" platforms.

Media Appearances

Chaitra has no verified media appearances

Work History

Co-Founder at SALT - mysaltapp
Co-Founder & President at Simpl
Vice President at Stanford Angels & Entrepreneurs
Vice President of Business Development at Brandissimo!
Head of Strategic Alliances at Cinepolis India

Education

2005 - 2007
MBA from Stanford University Graduate School of Business
B.E from Visvesvaraya Technological University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Co-Founder at SALT - mysaltapp
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Insights For Selling To Chaitra

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Display high self-confidence and expect them to have a strong personality.
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chaitra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chaitra

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Chaitra move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Chaitra take some risk or not?

  • If necessary, they will be ready to take risks.

You And Chaitra

Personality Compatibility


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