Chaitra Chidanand

Chaitra Chidanand is a serial entrepreneur and product leader with two decades of experience building AI-powered fintech platforms. A Stanford MBA graduate, she co-founded Simpl, one of India’s first BNPL platforms, and now leads SALT to foster financial independence for women. Colleagues describe her as a go-getter, an outstanding leader, and an executive-level thinker.

Chaitra is a passionate advocate for gender equity, co-founding the Radical Alliance for Gender Equity (R. A. G. E. ) to create tangible change for women-owned businesses. A pet parent living in Bangalore, she actively promotes and supports the ventures of friends and fellow entrepreneurs within her community.

She once turned a $2. 5 million fraud crisis at her company into a long-term strategic advantage by re-engineering its data and risk management systems.