Srinath Ramanathan Iyer

Visionary
DISC Type : Ds

Associate at The Advertising Club Bangalore

Bengaluru, Karnataka, India

Overview

Srinath is a resourceful sales and marketing professional with over 30 years of experience in integrated media, including digital, print, and television. He specializes in brand management and digital strategy, having held senior roles at major networks like Sun TV and STAR India. People who have worked with him describe him as "ridiculously efficient" and pragmatic, with deep industry knowledge.

Outside of his consulting work, Srinath is an observant individual with a distinct sense of humor, often sharing his thoughts on interesting life theories and social media trends. He is also actively involved in the industry as an Associate and committee member at The Advertising Club Bangalore.

Unique fact: He has a penchant for analyzing behavioral concepts he comes across, such as the "Dead Horse Theory, " to understand how people deal with failing situations.

Personality Overview

Early Adopter

Direct & Assertive

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Integrated Media Marketing
With 30+ years of experience across print, web, mobile, and TV, this is his core expertise, helping brands navigate a convergent media landscape.
Digital Transformation
As a consultant, he enables clients to establish a digital footprint through SEO, SEM, social media, e-commerce, and revenue strategies.
Brand Strategy
A key specialty throughout his career, with recommendations noting his ability to view advertising from the brand's perspective for a competitive edge.

Media Appearances

Srinath has no verified media appearances

Work History

8-2025
Associate at The Advertising Club Bangalore
8-2020
Integrated Marketing Consultant at Self-employed
7-2019 - 7-2020
Marketing Director at The Capital Maharaja Organisation Limited
3-2016 - 6-2019
Vice President Marketing at Sun TV Network Limited
9-2014 - 3-2016
Digital Marketing Consultant at Self Employed - Digital Strategist

Education

2014 - 2014
Certificate Program from Manipal Global Education Services Pvt Ltd
2000 - 2001
Post Graduate from Bangalore University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Associate at The Advertising Club Bangalore
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Insights For Selling To Srinath

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srinath is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Srinath

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Srinath move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Srinath take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Srinath

Personality Compatibility


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