Srinath Ramanathan Iyer

Srinath is a resourceful sales and marketing professional with over 30 years of experience in integrated media, including digital, print, and television. He specializes in brand management and digital strategy, having held senior roles at major networks like Sun TV and STAR India. People who have worked with him describe him as "ridiculously efficient" and pragmatic, with deep industry knowledge.

Outside of his consulting work, Srinath is an observant individual with a distinct sense of humor, often sharing his thoughts on interesting life theories and social media trends. He is also actively involved in the industry as an Associate and committee member at The Advertising Club Bangalore.

Unique fact: He has a penchant for analyzing behavioral concepts he comes across, such as the "Dead Horse Theory, " to understand how people deal with failing situations.