Srinath Sriram

Questioner
DISC Type : c

VP New Logo Acquisition, at Accruent at Fortive

Greater Seattle Area, United States

Overview

Srinath is the VP of New Logo Acquisition at Accruent, a Fortive company. He is an experienced leader specializing in driving business and lean transformations, informed by his Masters in Industrial Engineering from the Rochester Institute of Technology. He is described by colleagues as flexible and proactive.

Outside of his professional roles, Srinath is passionate about coaching and developing leaders with a growth mindset. During his time at university, he co-founded and restarted the schools cricket club, growing its membership to over 180 students, showcasing his initiative and leadership beyond the corporate world.

Unique fact: His Masters thesis on a work-sharing protocol for U-shaped assembly lines won RITs Best Research Thesis Award.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Business Transformation
His entire career at Fortive, including his current role, is focused on leading and executing business transformations, with a background in lean methodologies like FBS/DBS.
Leadership Development
He explicitly states a dedication to coaching and developing leaders, believing that success starts with empowering exceptional people and fostering a growth mindset.
Human-Centric AI
He advocates for the mature use of AI as a practical tool, not just "magic, " and has recently posted about the importance of human-centric applications.

Media Appearances

Srinath has no verified media appearances

Work History

2-2026
VP New Logo Acquisition, at Accruent at Fortive
12-2024 - 2-2026
Sr. Director, Business Transformation at Accruent at Fortive
2-2023 - 12-2024
Sr. Director, CX Operations & Strategic Accounts at Intelex Technologies at Fortive
2-2020 - 2-2023
Director of Lean, Fortive Business Systems Office at Fortive
1-2017 - 2-2020
Director of Operations and Site Leader, Qualitrol Beaverton (Serveron) at Fortive

Education

2011 - 2013
Master of Science (M.S.) from Rochester Institute of Technology
3-2021 - 8-2021
The Credential of Readiness (CORe) from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Seattle Area, United States Job Level : Senior Designation : VP New Logo Acquisition, at Accruent at Fortive
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Insights For Selling To Srinath

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Srinath is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Srinath

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Srinath move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Srinath take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Srinath

Personality Compatibility


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