Stacey Sullivan

Doer
DISC Type : ds

Director of Social Media & Public Relations at Topgolf

Dallas-Fort Worth Metroplex, United States

Overview

Stacey Sullivan is a strategic communications leader with over 20 years of experience shaping brand reputation and employee engagement for Fortune 500 companies like Topgolf and Peloton Interactive. A graduate of Texas Tech University, she specializes in public relations, change management, and C-level thought leadership.

Outside of her corporate roles, Stacey is passionate about supporting mission-driven businesses. She founded a communications firm specifically to assist small, women, and minority-owned businesses and nonprofit organizations in achieving their goals through strategic storytelling and media outreach.

She was a featured speaker at the SHRM 2022 conference, presenting on Pelotons methods for engaging its global workforce.

Personality Overview

Strategic Planner

Results Focused

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Employee Engagement
Led employee engagement at Peloton and was selected to speak nationally at the SHRM 2022 conference on this specific topic.
Supporting Women Entrepreneurs
Founded Halo Effect Communications, a firm dedicated to supporting women-owned and minority-owned businesses, and publicly celebrates their success.
Corporate Communications
Has over two decades of experience leading PR, media relations, and crisis communications for major publicly-traded companies.

Media Appearances

Stacey has no verified media appearances

Work History

11-2025
Director of Social Media & Public Relations at Topgolf
5-2023 - 11-2024
Director of Communications at Holmes Murphy
11-2020 - 4-2023
Senior Manager, Employee Engagement and Communications at Peloton Interactive
12-2019
Owner at Halo Effect Communications, LLC
5-2019 - 11-2019
Senior Vice President at ICR

Education

1994 - 1999
Bachelor of Arts (B.A.) from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director of Social Media & Public Relations at Topgolf
URL has been copied!

Insights For Selling To Stacey

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stacey is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Stacey

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Stacey move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Stacey take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Stacey

Personality Compatibility


Other Topgolf Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.