Stacia Beckinger

Questioner
DISC Type : c

Digital Marketing Consultant at Esquire Media, LLC

United States

Overview

Stacia Beckinger is the President and CEO of Becks Furniture & Sleep, a family-owned business in the Sacramento area for over 50 years. After progressing from Marketing Director, she led the company with a focus on digital marketing and operational improvements. The family recently announced they would be closing the business to retire.

Stacia is an alumna of California State University-Sacramento and is involved in her local community. She has been noted as a prospective member of the Rotary Club of Sacramento, showing an interest in local service and networking. People who have worked with her describe her as dynamic, visionary, and a force of nature.

After running a successful, multi-generational retail business for over five decades, Stacia and her family are now retiring.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Digital Marketing
Her career has been focused on leveraging digital advertising for retail, including experience as a Digital Marketing Consultant. She often posts about helping businesses with their digital presence.
Family Business Legacy
She grew into the leadership role of a 50-year-old family business. Recently, she led the difficult decision to close the company's doors for the family to retire.
Leadership & Motivation
Recommendations highlight her as a visionary leader with infectious positivity who builds accountable teams. She posts about the importance of determined employees for organizational change.

Media Appearances

Stacia has no verified media appearances

Work History

6-2020
Digital Marketing Consultant at Esquire Media, LLC
1-2020 - 7-2020
Digital Sales Manger at Entravision Digital
1-2011
President at Beck’s Furniture and Sleep
1-2011 - 1-2020
President at Beck's Furniture
1-2011 - 1-2015
Marketing Director at Beck's Furniture

Education

1989 - 1991
Bachelor of Applied Science (B.A.Sc.) from California State University-Sacramento
Education details unavailable from Bella Vista High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Mid-senior Designation : Digital Marketing Consultant at Esquire Media, LLC
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Insights For Selling To Stacia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stacia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Stacia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stacia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Stacia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Stacia

Personality Compatibility


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