Stacie Lydia

Pioneer
DISC Type : dsi

VP, Group Account Director at UWG INC.

Denver, Colorado, United States

Overview

Stacie Lydia is a VP, Group Account Director at UWG with nearly two decades of experience leading integrated marketing for major brands like Visa, Pepsi, and Kenvue. A Howard University graduate, she is also on the Board of Directors for The Advertising Club of New York.

Colleagues consistently describe her as a strategic, results-focused, and empowering leader who is a master at managing teams to pursue creative excellence and achieve business goals.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Multicultural Marketing
Her experience includes providing strategic counsel and leading integrated, bilingual campaigns for brands like Jeep, Walmart, Visa, and PNC Bank to drive growth in diverse consumer segments.
Healthcare & CPG Branding
She has extensive experience leading brand strategy for major healthcare and CPG clients, including Bristol Myers Squibb, United Healthcare, Tylenol, Pepsi, and Crocs.
Integrated Campaigns
A core focus of her career is building and executing integrated marketing solutions that balance innovation, consumer insights, and quantitative reasoning to meet client objectives.

Media Appearances

Stacie has no verified media appearances

Work History

4-2025
VP, Group Account Director at UWG INC.
4-2024 - 3-2025
VP, Group Account Director at BarkleyOKRP
11-2022 - 4-2024
Group Account Director (PNC Bank, Visa, Bristol Myers Squibb) at Walton Isaacson
9-2021 - 10-2022
Senior Brand Director (Crocs, Colorado Gives Foundation) at Fortnight Collective
9-2020 - 9-2021
VP, Account Leader - Kenvue (TYLENOL®, AVEENO BABY®, PEPCID®, MOTRIN®) at Doner

Education

Bachelor of Arts from Howard University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Denver, Colorado, United States Job Level : Senior Designation : VP, Group Account Director at UWG INC.
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Insights For Selling To Stacie

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stacie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stacie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stacie move?

  • They are generally fast movers and can take quick decisions
  • Can Stacie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stacie

Personality Compatibility


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