Stacy (Cooke) Denney

Pioneer
DISC Type : sid

SVP, Strategy & Data Intelligence at Anderson Direct & Digital

Corte Madera, California, United States

Overview

Stacy is a data-driven executive with over 20 years of agency and client-side experience in direct marketing and analytics. As SVP of Strategy & Data Intelligence, she focuses on driving market share and revenue growth through sustainable profit strategies. She holds a bachelors degree from Florida State University.

Stacy has a strong entrepreneurial background, having founded the first-ever maternity spa concept, Barefoot & Pregnant, Inc. She built it into a nationally recognized brand by capitalizing on an overlooked market, defining a new business category, and even creating a B2B hospitality sub-brand.

She founded the first maternity spa concept in the nation, which was featured on the Today Show and Access Hollywood.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Data Intelligence
Her current role is SVP of Strategy & Data Intelligence, and she has publicly expressed pride in her team's accomplishments for their clients.
Direct Marketing
With over two decades of experience and a history of consulting in the field, this remains a core area of her professional expertise and focus.
Entrepreneurship
She founded the first-ever maternity spa concept, Barefoot & Pregnant, Inc. , building a nationally recognized brand and defining a new business category.

Media Appearances

Stacy has no verified media appearances

Work History

11-2017
SVP, Strategy & Data Intelligence at Anderson Direct & Digital
7-2016 - 11-2017
Consultant, Direct Marketing, Data Strategy, Business Development at Denney Direct
9-2003 - 11-2017
Founder/CEO at Barefoot & Pregnant, Inc.
3-2010 - 6-2016
Managing Director at THINKSMART Data Services
1999 - 2010
Marketing, Management, Consultant at Cooke Marketing

Education

1989 - 1991
Bachelor's degree from Florida State University
1981 - 1985
Education details unavailable from Johnston High, Austin TX

More Information

Social Presence :

Prographics :

Exp : 31 Location : Corte Madera, California, United States Job Level : Leadership Designation : SVP, Strategy & Data Intelligence at Anderson Direct & Digital
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Insights For Selling To Stacy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stacy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stacy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stacy move?

  • They are generally fast movers and can take quick decisions
  • Can Stacy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stacy

Personality Compatibility


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