Yemen J.

Sharpshooter
DISC Type : CD

Director of Marketing and Communications at VegOttawa Association

Greater Montreal Metropolitan Area, Canada

Overview

Yemen is a strategic marketing leader with extensive experience in the global food industry at companies like Nestlé and Almarai. He holds an Executive MBA from HEC Paris and is a Chartered Marketer. Colleagues describe him as enthusiastic, strategic, and a motivating leader with profound industry knowledge.

He is passionate about community engagement and promoting sustainable, plant-based food choices through his work with the VegOttawa Association. His recent interests focus on the intersection of AI and human creativity, exploring how new technologies are transforming marketing and brand building.

While at Almarai, he launched a honey product that rapidly achieved the number two market position in modern trade within six months.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

AI in Marketing
Actively posts about AI's role in transforming marketing agencies and creativity, and has explored tools like Synthesia for hyper-realistic video production.
Marketing Excellence
Recently earned the Chartered Marketer (CM) designation from the Canadian Marketing Association and attended the 2025 CMA Awards, celebrating creativity and excellence in the field.
Global Brand Strategy
His career includes leading brand architecture, innovation pipelines, and go-to-market strategies for major international brands like Nestlé and IFFCO across EMEA and GCC regions.

Media Appearances

Yemen has no verified media appearances

Work History

9-2025
Director of Marketing and Communications at VegOttawa Association
6-2023 - 6-2025
Head of Marketing at Rose Blanche Group
4-2021 - 1-2023
Head of Marketing at IFFCO Group
4-2017 - 3-2021
Category Marketing Manager - GCC at Almarai - المراعي
4-2012 - 3-2017
Head of Channel and Category Sales Development at Nestlé S.A.d

Education

HEC Paris Executive MBA from HEC Paris
Master's degree from Institut des Hautes Etudes Commerciales de Carthage

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Montreal Metropolitan Area, Canada Job Level : Mid-senior Designation : Director of Marketing and Communications at VegOttawa Association
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Insights For Selling To Yemen

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yemen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yemen

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Yemen move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Yemen take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Yemen

Personality Compatibility


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