Yemen J. in

Yemen J.

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Director of Marketing and Communications at VegOttawa Association
📍 Greater Montreal Metropolitan Area, Canada

Yemen is a strategic marketing leader with extensive experience in the global food industry at companies like Nestlé and Almarai. He holds an Executive MBA from HEC Paris and is a Chartered Marketer. Colleagues describe him as enthusiastic, strategic, and a motivating leader with profound industry knowledge.

He is passionate about community engagement and promoting sustainable, plant-based food choices through his work with the VegOttawa Association. His recent interests focus on the intersection of AI and human creativity, exploring how new technologies are transforming marketing and brand building.

While at Almarai, he launched a honey product that rapidly achieved the number two market position in modern trade within six months.

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Experience
12 Years
Current Role
Director of Marketing and Communications
Job Level
Mid-senior
Location
Greater Montreal Metropolitan Area, Canada
Personality Overview

How Yemen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Yemen cares about

AI in Marketing
Actively posts about AI's role in transforming marketing agencies and creativity, and has explored tools like Synthesia for hyper-realistic video production.
Marketing Excellence
Recently earned the Chartered Marketer (CM) designation from the Canadian Marketing Association and attended the 2025 CMA Awards, celebrating creativity and excellence in the field.
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Career

Work history

9-2025
Director of Marketing and Communications
VegOttawa Association
6-2023 - 6-2025
Head of Marketing
Rose Blanche Group
4-2021 - 1-2023
Head of Marketing
IFFCO Group
4-2017 - 3-2021
Category Marketing Manager - GCC
Almarai - المراعي
4-2012 - 3-2017
Head of Channel and Category Sales Development
Nestlé S.A.d
In the press

Media appearances

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Education
HEC Paris Executive MBA
HEC Paris
Master's degree
Institut des Hautes Etudes Commerciales de Carthage
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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