Staffan Örnbratt

Inspirer
DISC Type : di

CEO at COBS AB, on-site mobility solutions with focus on messaging and staff protection

Gothenburg, Västra Götaland County, Sweden

Overview

Staffan Örnbratt is the CEO of COBS AB, specializing in mission-critical communication and staff protection solutions. His extensive career includes leadership roles in marketing, sales, and business development at Saab and Ascom, driving solution sales across Europe, North America, MEA, and Asia. He is described by colleagues as someone who grasps the full picture very quickly.

Originally from Sweden, Staffan has lived abroad, including a three-year period in the United States. He now resides in Gothenburg with his wife and two children. In his personal time, he is an avid cyclist and recently participated in the Varbergs Sommargiro 2024 cycling event.

Unique fact: He met his wife, a Canadian author, through CISV (Childrens International Summer Villages), a global organization dedicated to peace education.

Personality Overview

Decisive

Charming & Persuasive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Critical Communications
His career at Saab and COBS AB has focused on mission-critical communication systems for sectors like public safety, healthcare, and industry.
Staff Safety
As CEO of COBS, he leads the development of on-site mobility solutions with a specific focus on protecting staff in exposed or high-risk environments.
International Markets
He has extensive experience developing and managing sales and partnerships across diverse global markets, including North America, Europe, MEA, and Asia.

Media Appearances

Staffan has no verified media appearances

Work History

11-2019
CEO at COBS AB, on-site mobility solutions with focus on messaging and staff protection
3-2019 - 10-2019
Director, Marketing & Sales at Saab
5-2014 - 2-2019
Director Solution Sales Development - Growth Markets at Ascom Sweden AB
10-2012 - 4-2014
VP Marketing & Business Development at Ascom North America
4-2011 - 10-2012
Manager Product Marketing at Ascom North America

Education

1994 - 1994
Computer Science from Brunel University of London
1993 - 1994
Bachelor of Science (B.Sc.) from Kalmar University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Gothenburg, Västra Götaland County, Sweden Job Level : Leadership Designation : CEO at COBS AB, on-site mobility solutions with focus on messaging and staff protection
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Insights For Selling To Staffan

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Staffan is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Staffan

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Staffan move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Staffan take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Staffan

Personality Compatibility


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