Staffan Örnbratt in

Staffan Örnbratt

Login to view DISC.
CEO at COBS AB, on-site mobility solutions with focus on messaging and staff protection
📍 Gothenburg, Västra Götaland County, Sweden

Staffan Örnbratt is the CEO of COBS AB, specializing in mission-critical communication and staff protection solutions. His extensive career includes leadership roles in marketing, sales, and business development at Saab and Ascom, driving solution sales across Europe, North America, MEA, and Asia. He is described by colleagues as someone who grasps the full picture very quickly.

Originally from Sweden, Staffan has lived abroad, including a three-year period in the United States. He now resides in Gothenburg with his wife and two children. In his personal time, he is an avid cyclist and recently participated in the Varbergs Sommargiro 2024 cycling event.

Unique fact: He met his wife, a Canadian author, through CISV (Childrens International Summer Villages), a global organization dedicated to peace education.

Read the full overview →
Experience
30 Years
Current Role
CEO
Job Level
Leadership
Location
Gothenburg, Västra Götaland County, Sweden
Personality Overview

How Staffan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Staffan cares about

Critical Communications
His career at Saab and COBS AB has focused on mission-critical communication systems for sectors like public safety, healthcare, and industry.
Staff Safety
As CEO of COBS, he leads the development of on-site mobility solutions with a specific focus on protecting staff in exposed or high-risk environments.
+5 more topics Login to view topics
Career

Work history

11-2019
CEO
COBS AB, on-site mobility solutions with focus on messaging and staff protection
3-2019 - 10-2019
Director, Marketing & Sales
Saab
5-2014 - 2-2019
Director Solution Sales Development - Growth Markets
Ascom Sweden AB
10-2012 - 4-2014
VP Marketing & Business Development
Ascom North America
4-2011 - 10-2012
Manager Product Marketing
Ascom North America
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1994 - 1994
Computer Science
Brunel University of London
1993 - 1994
Bachelor of Science (B.Sc.)
Kalmar University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Staffan. Free, 10 seconds.