Stan Ko

Enthusiast
DISC Type : i

Director of Marketing Technology and Operations at Highmark Health

New York, New York, United States

Overview

Stan Ko is the Director of Marketing Technology and Operations at Highmark Health, bringing extensive experience from leadership roles at MSCI, BNY Mellon, and Deloitte. He specializes in global digital marketing strategy, technology integration, and leading large-scale digital transformation initiatives within regulated industries like finance and healthcare. He attended SUNY New Paltz.

Personality Overview

Optimistic

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Marketing Technology
His career has centered on leading marketing technology and operations, focusing on optimizing the MarTech stack to meet strategic goals at large enterprises.
Digital Transformation
He has a proven track record of spearheading digital marketing and technology transformation projects at companies like MSCI and BNY Mellon.
Regulated Industry Marketing
Has deep experience navigating the complexities of digital marketing within the highly regulated financial services and healthcare sectors.

Media Appearances

Stan has no verified media appearances

Work History

4-2024
Director of Marketing Technology and Operations at Highmark Health
1-2019 - 4-2024
Executive Director, Global Head of Digital Marketing and Technology at MSCI Inc. at MSCI Inc.
11-2013 - 12-2018
Vice President, Director of Corporate Digital Marketing | The Bank of New York Mellon (BNY Mellon) at BNY Mellon
3-2002 - 11-2013
Senior Manager, Strategy, Brand and Innovation, Deloitte LLP at Deloitte Touche Tohmatsu
Assistant Vice President, Interactive Marketing at Morgan Stanley

Education

Education details unavailable from SUNY New Paltz

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York, New York, United States Job Level : Mid-senior Designation : Director of Marketing Technology and Operations at Highmark Health
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Insights For Selling To Stan

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Stan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Stan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Stan take some risk or not?

  • They can take some low-probability risks if needed.

You And Stan

Personality Compatibility


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