Stefan Horneborg

Pioneer
DISC Type : DSI

Software Sales Executive at Avolution

Endorf, Bavaria, Germany

Overview

Stefan is a senior sales executive at Avolution with over 25 years of experience in B2B SaaS, specializing in Enterprise Architecture. Colleagues describe him as dedicated, creative, and business-focused. He holds certifications in Enterprise Architecture and is a Sandler-trained sales professional, consistently building long-term client relationships.

Outside of his tech career, Stefan is passionate about holistic health and wellness. He co-founded "Mein Gesundheitskraftwerk" (My Health Power Plant), a business focused on holistic training and coaching to prevent burnout and enhance performance, particularly for sales professionals and athletes.

He co-developed a unique coaching methodology called "Total Health in Sales Education" (THISE).

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Enterprise Architecture
As a Software Solution Consultant at Avolution, he specializes in helping organizations manage and optimize their complex IT infrastructure.
Holistic Health
He co-founded "Mein Gesundheitskraftwerk, " a company that provides holistic sales training and health coaching, including burnout prevention and patient coaching.
B2B SaaS Sales
With over 25 years of experience, he has a deep background in B2B SaaS sales, business development, and account management.

Media Appearances

Stefan has no verified media appearances

Work History

5-2025
Software Sales Executive at Avolution
1-2025 - 5-2025
Senior Account Executive at SupplyOn
10-2023 - 5-2025
Holistic Sales Coach at Mein Gesundheitskraftwerk
4-2022 - 5-2025
Inhaber at Horneborg - Benz Gbr Mein Gesundheitskraftwerk
5-2020 - 5-2025
Gründer / Mitinhaber at Horneborg - Benz Gbr Mein Gesundheitskraftwerk

Education

Sandler Sales Professional from Sandler
2013 - 2013
Computer System Validation from European Compliance Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : Endorf, Bavaria, Germany Job Level : Junior Designation : Software Sales Executive at Avolution

Interested in

Lifestyle

Books

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Insights For Selling To Stefan

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stefan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stefan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stefan move?

  • They are generally fast movers and can take quick decisions
  • Can Stefan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stefan

Personality Compatibility


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