Steffen Koehler

Energizer
DISC Type : I

SVP Product Marketing and Business Development at Coherent/II-VI/Finisar

San Carlos, California, United States

Overview

Steffen has no verified overview

Personality Overview

Informal

Enthusiastic

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Steffen has no verified topics they care about

Media Appearances

Steffen has no verified media appearances

Work History

1-2023
SVP Product Marketing and Business Development at Coherent/II-VI/Finisar
3-2019 - 1-2023
VP, Product Management & Marketing at Coherent/II-VI/Finisar
7-2015 - 3-2019
Senior Director Of Product Line Management & Marketing at Coherent/II-VI/Finisar
12-2009 - 2-2013
Partner at Pyrolysis Partners, LLC
11-2006 - 10-2009
Chief Marketing Officer at Voyant International Corp.

Education

post-doc from Princeton University
B.S. from Cornell University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Carlos, California, United States Job Level : Leadership Designation : SVP Product Marketing and Business Development at Coherent/II-VI/Finisar
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Insights For Selling To Steffen

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steffen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Steffen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steffen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Steffen take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Steffen

Personality Compatibility


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